100% Home Delivery/Takeaway in Brazil

PROSPECTS

Home delivery is still favoured by budget-constrained consumers

In 2017, 100% home delivery/takeaway was the most dynamic category within consumer foodservice in current value terms. Home delivery is seen as a market opportunity by many.

Online food ordering grows steadily and helps to sustain sales

Third party online ordering/delivery services are becoming increasingly popular in Brazil, and have been growing strongly. Due to recent years of economic uncertainty, consumers opted for such services to save money by not paying for parking, tips and cover charges – which are relatively common in full-service restaurants in Brazil.

Increasingly diverse options available

Chinese food is the most popular within other 100% home delivery/takeaway in Brazil. Some operators in this category are starting to target different consumer groups than players within pizza 100% home delivery/takeaway.

COMPETITIVE LANDSCAPE

Chained players invest in premium ingredients

Premiumisation is a megatrend that is present in many different areas – including consumer foodservice. Pizza 100% home delivery/takeaway operators – both chained and independent – now offer different pizza flavours, types of dough and high-quality ingredients.

Online ordering via mobile devices continues to gain ground

Online ordering is growing strongly, especially via mobile devices, as more and more people have access to smartphones. It is noteworthy that access to tablets is not as widespread as for smartphones yet, although such devices are also likely to grow in popularity over the forecast period.

Pizza players set to continue driving growth

Pizza 100% home delivery/takeaway accounted for most outlets in 100% home delivery/takeaway in 2017. Despite the consumption crisis that hit the country in the later part of the review period, consumers continued to order pizza, as this is a very popular food in Brazil.

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