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Learn moreApr 2018
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The 100% home delivery/takeaway format is expected to be the most dynamically developing category of consumer foodservice in Bulgaria over the next five years. While in recent years most operators were narrowly focused on a single market, Sofia, going forward they will expand their activity to other large towns such as Plovdiv, Varna and Burgas.
Pizza 100% home delivery/takeaway will be the fastest developing format over the forecast period, with growth entirely dependent on the development of chained operations. Domino’s is seen as key driver as it ramps up expansion into Plovdiv, Burgas and Varna.
Other 100% home delivery/takeaway is projected to achieve moderate growth over the next five years. This subcategory includes only independent operators delivering meals from various cuisines.
Players in 100% home delivery/takeaway face intense competition from third party delivery services and other consumer foodservice formats offering delivery. There are four significant third party delivery services in Bulgaria – Amam, Gladen, BGMenu and Foodpanda – which partner with a combined 1,200 establishments on the market.
A key challenge for most 100% home delivery/takeaway operators in Bulgaria is weak brand recognition. This reflects a business model that requires low start-up investment on outlets and equipment, but requires significant investment in advertising.
Operators in the category compete for consumers aged 20-40 years, living in large urban centres such as Sofia, Plovdiv, Varna and Burgas. According to industry sources, these consumers are slightly more likely to be men and in recent years their ordering pattern has become more balanced time-wise with the gap between lunch and dinner purchases narrowing significantly.
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Overview
Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the 100% Home Delivery/Takeaway industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.