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Country Report

100% Home Delivery/Takeaway in

100% Home Delivery/Takeaway in Bulgaria

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong growth ahead as businesses expand beyond Sofia

The 100% home delivery/takeaway format is expected to be the most dynamically developing category of consumer foodservice in Bulgaria over the next five years. While in recent years most operators were narrowly focused on a single market, Sofia, going forward they will expand their activity to other large towns such as Plovdiv, Varna and Burgas.

Domino’s and potential new entry seen driving growth in pizza format

Pizza 100% home delivery/takeaway will be the fastest developing format over the forecast period, with growth entirely dependent on the development of chained operations. Domino’s is seen as key driver as it ramps up expansion into Plovdiv, Burgas and Varna.

Modest growth in other delivery formats as sushi hype fades

Other 100% home delivery/takeaway is projected to achieve moderate growth over the next five years. This subcategory includes only independent operators delivering meals from various cuisines.

COMPETITIVE LANDSCAPE

Strong competitive pressure from third party sites and other formats

Players in 100% home delivery/takeaway face intense competition from third party delivery services and other consumer foodservice formats offering delivery. There are four significant third party delivery services in Bulgaria – Amam, Gladen, BGMenu and Foodpanda – which partner with a combined 1,200 establishments on the market.

Lack of external financing undermines independents’ brand-awareness efforts

A key challenge for most 100% home delivery/takeaway operators in Bulgaria is weak brand recognition. This reflects a business model that requires low start-up investment on outlets and equipment, but requires significant investment in advertising.

The average consumer profile takes shape

Operators in the category compete for consumers aged 20-40 years, living in large urban centres such as Sofia, Plovdiv, Varna and Burgas. According to industry sources, these consumers are slightly more likely to be men and in recent years their ordering pattern has become more balanced time-wise with the gap between lunch and dinner purchases narrowing significantly.

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100% Home Delivery/Takeaway Sample Report 100% Home Delivery/Takeaway Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of 100% Home Delivery/Takeaway in Bulgaria?
What are the major brands in Bulgaria?
What is the most popular cuisine type in home delivery/takeaway in Bulgaria?
How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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100% Home Delivery/Takeaway in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Strong growth ahead as businesses expand beyond Sofia

Domino’s and potential new entry seen driving growth in pizza format

Modest growth in other delivery formats as sushi hype fades

COMPETITIVE LANDSCAPE

Strong competitive pressure from third party sites and other formats

Lack of external financing undermines independents’ brand-awareness efforts

The average consumer profile takes shape

CATEGORY DATA

Table 1 100% Home Delivery/Takeaway by Category: Units/Outlets 2012-2017
Table 2 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2012-2017
Table 3 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2012-2017
Table 4 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2012-2017
Table 6 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2012-2017
Table 7 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2013-2017
Table 8 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2014-2017
Table 9 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2017-2022
Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2017-2022
Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2017-2022
Table 12 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2017-2022
Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2017-2022
Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2017-2022

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Solid growth in Bulgaria

Rising domestic and tourist demand drive sales up

A host of international brands enter the market

Independent restaurants and cafés/bars grow fast

Domestic demand seen fuelling growth as impact from tourism fades

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2012-2017
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2012-2017
Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2012-2017
Table 18 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2017
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2012-2017
Table 20 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2012-2017
Table 21 Sales in Consumer Foodservice by Food vs Drinks Split by Type: % Foodservice Value 2017
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2017
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2012-2017
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2017
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2017
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2017
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022

Megatrends

Country Report

100% Home Delivery/Takeaway in Bulgaria

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Executive Summary

New Report Guarantee

PROSPECTS

Strong growth ahead as businesses expand beyond Sofia

Domino’s and potential new entry seen driving growth in pizza format

Modest growth in other delivery formats as sushi hype fades

COMPETITIVE LANDSCAPE

Strong competitive pressure from third party sites and other formats

Lack of external financing undermines independents’ brand-awareness efforts

The average consumer profile takes shape

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

100% Home Delivery/Takeaway in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Strong growth ahead as businesses expand beyond Sofia

Domino’s and potential new entry seen driving growth in pizza format

Modest growth in other delivery formats as sushi hype fades

COMPETITIVE LANDSCAPE

Strong competitive pressure from third party sites and other formats

Lack of external financing undermines independents’ brand-awareness efforts

The average consumer profile takes shape

CATEGORY DATA

Consumer Foodservice in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Solid growth in Bulgaria

Rising domestic and tourist demand drive sales up

A host of international brands enter the market

Independent restaurants and cafés/bars grow fast

Domestic demand seen fuelling growth as impact from tourism fades

MARKET DATA

SOURCES

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