Canada is continuing to witness increasing demand for online food delivery, and the trend is expected to accelerate over the forecast period. This increasing demand is evident in locations such as Toronto, Vancouver and beyond and the online order volumes are strongly increasing yearly.
Uber Eats, which launched in Toronto in 2016, decided to expand to Vancouver after the popularity of various foodservice delivery apps such as Just Eat, foodora, Lazymeal and SkipTheDishes. Uber Eats joined the competition in 100% home delivery/takeaway by servicing multiple orders to be delivered to the same or nearby neighbourhoods at the same time.
Traditional 100% home delivery/takeaway is occupied by chained pizzerias and independents that are turning towards the fast casual pizza concept. This trend is addressing consumers’ needs by modifying the traditional demand into a modern one and aligning with the ever-changing tastes of Canadians.
Domino’s Pizza led 100% home delivery/takeaway in 2017, due to its strong coverage in the country. The brand has been increasing its outlets since 2006, and its rapid expansion means that it also ranks first for outlets.
Targeting cost-conscious customers, Little Caesar’s Pizza’s Hot-N-Ready products, which are mainly ready-made pizzas, wings, and bread that customers can buy without waiting for long, is gaining attention as the model is being considered as the value proposition, helping the company to grow in a tight, competitive situation.
Alberta-based Pizza 73’s sales continued to decline in 2017 partly affected by the economic slowdown in Western Canada such as Alberta and Saskatchewan. Although it has a good presence of outlets present in 73 locations in the province of Alberta, sales were highly seasonal and responding to the sales decline, its owner Pizza Ltd decided to close underperforming outlets.
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This industry report originates from Passport, our Consumer Foodservice market research database.