100% Home Delivery/Takeaway in China

PROSPECTS

Accelerating lifestyles in China boost 100% home delivery/takeaway

Fuelled by accelerating lifestyles, particularly in urban China, time for cooking has become increasingly restrained, with a higher number of local consumers resorting to 100% home delivery/takeaway for their meal solutions. Therefore, 100% home delivery/takeaway experienced dynamic value growth over the course of the review period, with outlets and transactions also recording strong performances.

Third party online ordering/delivery service leads to decelerating growth of channel

Cooperating with an extensive range of full-service restaurants, third party online ordering/delivery services offered by the large O2O service providers (online to offline), such as Ele.me and Meituan.

Pizza 100% home delivery/takeaway dominates

Pizza 100% home delivery/takeaway dominates, with other types remaining negligible in 2017. Due to their earlier entry and established brand reputation, Pizza Hut Express and Domino’s Pizza, hold overwhelming value share.

COMPETITIVE LANDSCAPE

Pizza Hut Express continues to lead

As the pioneer of 100% home delivery/takeaway in China, Pizza Hut Express held a dominant value share in 2017. In addition to its first-mover advantage, the company also benefits from high brand awareness among local consumers and a wide presence.

Domino’s Pizza enjoys faster growth

Ranked second in 100% home delivery/takeaway, Domino’s Pizza enjoyed robust double-digit value growth in 2017, as well as gaining value share. Its outlet growth was also impressive over the review period.

Social media and digital app also play role in boosting sales

With growing smartphone ownership and the rising population of internet surfers via smart devices in China, an increasing number of consumer foodservice providers rely on digital and social media to promote sales. Both Pizza Hut and Domino’s Pizza Express launched their specific home delivery/takeaway app for smartphones.

Files are delivered directly into your account within a few minutes of purchase.

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