Aware that offering a plain and standard 100% home delivery/takeaway service may lead to sales stagnation, major chains in this channel are exploring new ways to attract consumers, for example by creating outlets with a pleasant ambience so they can eat in if they so choose. This concept has been adopted by some Domino’s Pizza outlets.
While the operators of chains like Papa John’s and Pizza Hut have chosen to call a halt to their expansion plans amidst the economic slowdown, Dominalco has opted to do the opposite with Domino’s Pizza, with this being part of a long-term strategy to be in a good position when the economy recovers. It is cheaper and easier to expand when the economy is experiencing a slowdown, for example with operators able to obtain good locations which are being vacated by other brands.
Being able to order online is now a basic requirement for most consumers, especially digital natives, many of whom like to order food through mobile applications. Currently, the most advanced chain in terms of technology is Domino’s Pizza, which offers a platform that allows consumers to purchase frequently ordered products for a quicker checkout and enables them to track the status of their order in real time.
Domino’s Pizza remained the leading brand in 100% home delivery/takeaway in 2017, thanks largely to its ability to adapt to the current environment. Depending on location, the brand has crossed the line that separates 100% home delivery/takeaway from fast food, offering tables not only for those waiting but those who want to sit in and eat.
Pizza Pizza is a traditional domestic brand which pioneered the 100% home delivery/takeaway channel in Colombia. Pizza Pizza was the first chain to offer home delivery as well as two pizzas for the price of one.
DFI Colombia surrendered control of the operation of Pizza Hut in Colombia in 2016 due to significant financial losses amidst increasing competition and rising costs. The company opened Pizza Hut Express, a brand focused on 100% home delivery/takeaway, with smaller outlets and fewer employees.
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Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Colombia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.