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Learn moreApr 2018
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Increased interest in easy ordering and convenience is influencing 100% home delivery/takeaway. With digital development, online ordering reached its highest in 2017 and intensified competition between foodservice providers.
With the increasing popularity of third party platforms, many different foodservice providers joined them in 2017. Third party platforms include not just 100% home delivery/takeaway players, but also fast food and full-service restaurants.
With busier lifestyles and increased interest in easy and healthy meal options, the category has seen increased demand for gourmet and nutritious food. Traditionally, burger and pizza outlets and some Asian-style takeaway outlets have dominated this category, but the focus on healthier options has intensified.
In pizza 100% home delivery/takeaway, the chained players Domino’s Pizza and Gastronomia Italiana both increased their shares. Even though the trend for healthy food keeps increasing, pizza delivery/takeaway remains among the top options in Denmark.
The chained player Domino’s Pizza led the category with highest value share in 2017. Even though the company focuses on pizza, which is generally not a healthy food option, the chain follows trends and attracts customers.
100% home delivery/takeaway is a mature category but changing consumption patterns require foodservice providers to react quickly. Grocery retailers, facing growing competition from consumer foodservice, are actively expanding their quickly prepared food and takeaway meal options, which is one of the threats to the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the 100% Home Delivery/Takeaway industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The 100% Home Delivery/Takeaway in Denmark market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.