During the review period, takeaway food services were in increasing demand among convenience-seeking consumers in Hong Kong. Takeaway foodservice providers have set up outlets in railway stations and shopping centres in residential areas, so that consumers can effortlessly access hot meals when they move around in the city travelling between their homes and workplaces.
While pizza home delivery services have long been available, growth in the sales of other home delivery/takeaway was stronger in 2017. The sales and offerings of Japanese sushi, sashimi, bento boxes, Chinese dim sum, buns, and local snacks expanded throughout the review period.
Like most categories in the foodservice industry, 100% home delivery/takeaway is embracing the wellness trend in an increasingly health-conscious society. In the review period, a growing number of independent foodservice start-ups appeared, providing healthy meal choices.
In 2017, Pizza Box saw its number of outlets, number of transactions and value sales fall, while PhD also saw its number of outlets decrease. Most pizza home delivery/takeaway outlets have still relied on their in-house delivery services, yet to develop any forms of business cooperation with fast-growing third party carriers, limiting sales prospects.
Restaurants from other consumer foodservice categories are hungry for a slice of Hong Kong’s food delivery pie. For instance, McDonald’s established a partnership with UberEats in 2017, extending its delivery services.
As more and more third party delivery service apps have appeared, independent restaurants have the opportunity to compete with the resourceful chained players. At a rather low cost, they can expand their delivery network by collaborating with the apps.
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This industry report originates from Passport, our Consumer Foodservice market research database.