One might expect 100% home delivery/takeaway to be a key growth engine over the forecast period; however, due to several setbacks this is not expected to be the case in the near future. On the one hand, the business model of independent operators in this format does not allow them to operate over the long term.
While eat-in outlets benefit from random traffic, independent 100% home delivery/takeaway outlets enjoy no such advantage. Customers are often unaware of such outlets' existence so one of the main challenges facing this format is to encourage awareness.
While 100% home delivery/takeaway can be very challenging for independents, for chains it is much more beneficial. Domino’s Pizza as well as Pizza Hut are both very strong brand names with great recognition, leading customers to actively seek their specific brands.
Both leading brands Domino’s Pizza and Pizza Hut innovate in order to attract customers and to generate further growth. In addition, launches of new offerings are commonly accompanied by marketing campaigns which help to maintain brand strength and recognition.
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Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Israel with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.