Executive Summary

Apr 2018
PROSPECTS
Positive performance expected over the forecast period

100% home delivery/takeaway is expected to continue growing over the forecast period, benefiting from strong interest among consumers and good profit margins. The area continues to offer strong potential given the high number of growth opportunities.

Food delivery expansion – from bigger cities to smaller towns and offices

Interest in 100% home delivery will continue to grow strongly over the forecast period. Italians are becoming more open to ordering various types of food online and eating it at home, thus combining taste and convenience.

Wider product offerings

Over the coming years, Italians are expected to increasingly favour 100% home delivery/takeaway, with players in this area set to gradually personalise their offer and increase variety in response to consumers’ needs. This will be a win-win situation as restaurants will increase business thanks to food delivery, while consumers will have the possibility of eating quality meals at home.

COMPETITIVE LANDSCAPE
Leading players to remain unchanged

The main players in this area will remain Just Eat, Deliveroo, Foodora and UberEats, as well as Quomi and Fanceat, which specialise in the delivery of meal kits, including all ingredients necessary to prepare meals at home. In addition, Foodracers focuses on more provincial areas, rather than larger cities, while Glovo (since acquiring Foodinho) delivers a large variety of products, including food.

Offices: Next frontier

100% home delivery/takeaway services are expected to be increasingly used by office workers during lunch breaks. As a result, companies are expected to expand their presence, while adapting continuously to the needs of consumers.

Strong added value of food delivery

Companies operating within 100% food delivery are expected to continue gaining ground over the forecast period thanks to the convenience provided to consumers. The main selling points of players operating within 100% food delivery are rapid and convenient service.

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100% Home Delivery/Takeaway in Italy

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Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of 100% Home Delivery/Takeaway in Italy?
  • What are the major brands in Italy?
  • What is the most popular cuisine type in home delivery/takeaway in Italy?
  • How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
  • What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

100% Home Delivery/Takeaway in Italy - Category analysis

HEADLINES

PROSPECTS

Positive performance expected over the forecast period
Food delivery expansion – from bigger cities to smaller towns and offices
Wider product offerings

COMPETITIVE LANDSCAPE

Leading players to remain unchanged
Offices: Next frontier
Strong added value of food delivery

CATEGORY DATA

Table 1 100% Home Delivery/Takeaway by Category: Units/Outlets 2012-2017
Table 2 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2012-2017
Table 3 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2012-2017
Table 4 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2012-2017
Table 6 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2012-2017
Table 7 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2013-2017
Table 8 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2014-2017
Table 9 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2017-2022
Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2017-2022
Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2017-2022
Table 12 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2017-2022
Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2017-2022
Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2017-2022