100% Home Delivery/Takeaway in Italy

PROSPECTS

Positive performance expected over the forecast period

100% home delivery/takeaway is expected to continue growing over the forecast period, benefiting from strong interest among consumers and good profit margins. The area continues to offer strong potential given the high number of growth opportunities.

Food delivery expansion – from bigger cities to smaller towns and offices

Interest in 100% home delivery will continue to grow strongly over the forecast period. Italians are becoming more open to ordering various types of food online and eating it at home, thus combining taste and convenience.

Wider product offerings

Over the coming years, Italians are expected to increasingly favour 100% home delivery/takeaway, with players in this area set to gradually personalise their offer and increase variety in response to consumers’ needs. This will be a win-win situation as restaurants will increase business thanks to food delivery, while consumers will have the possibility of eating quality meals at home.

COMPETITIVE LANDSCAPE

Leading players to remain unchanged

The main players in this area will remain Just Eat, Deliveroo, Foodora and UberEats, as well as Quomi and Fanceat, which specialise in the delivery of meal kits, including all ingredients necessary to prepare meals at home. In addition, Foodracers focuses on more provincial areas, rather than larger cities, while Glovo (since acquiring Foodinho) delivers a large variety of products, including food.

Offices: Next frontier

100% home delivery/takeaway services are expected to be increasingly used by office workers during lunch breaks. As a result, companies are expected to expand their presence, while adapting continuously to the needs of consumers.

Strong added value of food delivery

Companies operating within 100% food delivery are expected to continue gaining ground over the forecast period thanks to the convenience provided to consumers. The main selling points of players operating within 100% food delivery are rapid and convenient service.

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