100% Home Delivery/Takeaway in Malaysia

PROSPECTS

100% home delivery/takeaway is set for further growth

100% home delivery/takeaway value sales are expected to record strong growth over the forecast period, only slightly slower than that recorded in the review period at constant 2017 prices. The category’s positive performance is driven by the needs of time-poor, urban consumers who aim to reduce time spent preparing meals.

Chained pizza is set to maintain top status and boost overall growth

Chained pizza 100% home delivery/takeaway is projected to see the strongest growth as a result of this trend as many consumers are familiar with popular chains such as Domino’s Pizza and Pizza Hut. In addition, many consumers see pizza as a convenient and affordable option to feed families of several people as the large variety of pizza toppings offered by chained pizza 100% home delivery/takeaway establishments enables consumers to easily cater to the preferences and dietary needs of all diners.

Category faces increased competition from third party delivery

Over the forecast period, 100% home delivery/takeaway is projected to see strong competition due to the rise of third party delivery operators. Third party delivery operators such as Uber Eats, Deliveroo, DeliveryEat and Foodpanda allow more independent foodservice establishments to target time-starved, urban consumers who prefer it to home delivery, an area previously dominated by players in the 100% home-delivery/takeaway category.

COMPETITIVE LANDSCAPE

Dommal Food Services Sdn Bhd maintains lead in 100% home delivery/takeaway

Dommal Food Services Sdn Bhd remained the leading player in 100% home delivery/takeaway by some way in 2017. The company’s lead in the category can be attributed to its strong presence in chained 100% home delivery/takeaway.

Players drive growth through expanding operations in East Malaysia

Players will drive growth in 100% home delivery/takeaway through expanding its presence in East Malaysia to reach new consumers. According to local newspaper, The Star, the operator of leading chained pizza 100% home delivery/ takeaway brand Domino’s Pizza plans to expand its presence into Sabah and Sarawak.

Files are delivered directly into your account within a few minutes of purchase.