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Learn moreMay 2018
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Compared with other types of outlets in consumer foodservice in Morocco, 100% delivery/takeaway is set to experience some difficulties due to fierce competition; a significant number of 100% home delivery/takeaway outlets that open, close after a few months of being in business, especially independent outlets. This can be attributed to the fact that many Moroccans prefer to order from places they are familiar with.
Hellofood, jumia.com’s foodservice delivery service, and LAD.
The Moroccan workforce is characterised by an increased influx of women. This is especially true for the larger cities where (young) women more often than before are completing higher education and pursuing careers.
La Société Mawarid Marocaine leads 100% home delivery/takeaway, followed very closely by Groupe Hakam. Domino’s Pizza, which is owned by Groupe Hakam, and Pizza Hut Delivery, owned by la Société Mawarid Marocaine, are two famous pizza brands in Morocco and enjoy strong brand equity across the country.
Even though brands like Domino’s Pizza and Pizza Hut Delivery have considerable share, 100% delivery is dominated by local outlets that take advantage of proximity, fast delivery services, and low prices. It should be noted that a major proportion of Moroccan consumers, even in larger urban areas, cannot afford to pay the extra price charged by chained operators.
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Overview
Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the 100% Home Delivery/Takeaway industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The 100% Home Delivery/Takeaway in Morocco market research report includes:
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.