100% Home Delivery/Takeaway in Norway

PROSPECTS

Menu changes respond to health concerns

While Norwegians enjoy pizza (Grandiosa Pizza is commonly referred to, light-heartedly, as the national dish), they are increasingly seeking healthier options due to greater health awareness and hectic lifestyles. Pizza 100% home delivery/takeaway has come a long way in terms of quality products.

Oriental food as an alternative to unhealthy fast food

Sushi has long been a very popular home delivery/takeaway item in Norway. Now, all Southeast Asia cuisines are viewed as alternatives in terms of price and taste.

Direct marketing to secure small businesses

The working day in Norway does not leave much time for a long lunch break. Small 100% home delivery/takeaway operators secure customers due to their proximity to the outlet, but also through direct marketing to surrounding businesses.

COMPETITIVE LANDSCAPE

Domino’s Pizza’s fast expansion absorbs Dolly Dimple’s

In March 2017, Domino’s Pizza purchased a key player in pizza consumer foodservice in Norway, Dolly Dimple’s. This acquisition is in line with Domino’s Pizza’s fast expansion plan, which aims to reach 50 outlets by 2018.

Pizzabakeren still leads the way

The fast growth of Domino’s Pizza has yet to threaten Pizzabakeren’s dominance. Well-established in the Norwegian landscape and top-of-mind for consumers, with an impressive number of outlets, even in more remote areas, Pizzabakeren competes strongly via social media, where it has a strong following.

Third party digital ordering/delivery represents as an opportunity and a threat

The biggest threat to the industry comes from third party digital ordering/delivery companies like Just Eat and Foodora Norway. While their services are limited to the biggest cities, the possibility of full-service restaurants offering home/office deliveries is widening the opportunities for healthy options.

Files are delivered directly into your account within a few minutes of purchase.

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