The value share of 100% home delivery/takeaway within the overall foodservice landscape remained small during 2017. Poles typically opt to consume food in an outlet for the eating out experience and do not trust premises that do not allow on-site consumption.
The category of 100% home delivery/takeaway is set to remain very small over the forecast period, despite expected value growth being higher than the average for the overall foodservice industry. Tough competition from established, well-known foodservice operators will result in 100% home delivery/takeaway businesses, especially small companies, having to struggle to achieve a satisfactory turnover.
Companies within 100% home delivery/takeaway operate mostly in urban areas with a high population density, where there is demand for food orders from workplaces and well-off individuals. In terms of their outlets, the categories of pizza and other 100% home delivery/takeaway recorded almost equal numbers in 2017.
In 2017, 100% home delivery/takeaway remained fragmented and dominated by small independent players. Only two chains, Domino’s Pizza and Sushi Kushi, represented the channel.
In 2017, online ordering services continued to grow in popularity in Poland. Two third party online ordering/delivery services, Pyszne.
Technology is crucial for 100% home delivery/takeaway development. Foodservice operators are active on social media in contacting potential customers and use this channel to inform consumers about special offers or new products in a bid to boost sales.
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Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Poland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.