Executive Summary

Apr 2018
PROSPECTS
Small but growing foodservice channel

The value share of 100% home delivery/takeaway within the overall foodservice landscape remained small during 2017. Poles typically opt to consume food in an outlet for the eating out experience and do not trust premises that do not allow on-site consumption.

Large competitors invest in delivery

The category of 100% home delivery/takeaway is set to remain very small over the forecast period, despite expected value growth being higher than the average for the overall foodservice industry. Tough competition from established, well-known foodservice operators will result in 100% home delivery/takeaway businesses, especially small companies, having to struggle to achieve a satisfactory turnover.

Domino’s Pizza expected to drive pizza 100% home delivery/takeaway

Companies within 100% home delivery/takeaway operate mostly in urban areas with a high population density, where there is demand for food orders from workplaces and well-off individuals. In terms of their outlets, the categories of pizza and other 100% home delivery/takeaway recorded almost equal numbers in 2017.

COMPETITIVE LANDSCAPE
Domino’s Pizza stands out with new openings

In 2017, 100% home delivery/takeaway remained fragmented and dominated by small independent players. Only two chains, Domino’s Pizza and Sushi Kushi, represented the channel.

Third party online ordering/delivery services drive sales of 100% home delivery/takeaway

In 2017, online ordering services continued to grow in popularity in Poland. Two third party online ordering/delivery services, Pyszne.

Operators are increasingly marketing online via social media

Technology is crucial for 100% home delivery/takeaway development. Foodservice operators are active on social media in contacting potential customers and use this channel to inform consumers about special offers or new products in a bid to boost sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of 100% Home Delivery/Takeaway in Poland?
  • What are the major brands in Poland?
  • What is the most popular cuisine type in home delivery/takeaway in Poland?
  • How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
  • What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

100% Home Delivery/Takeaway in Poland - Category analysis

HEADLINES

PROSPECTS

Small but growing foodservice channel
Large competitors invest in delivery
Domino’s Pizza expected to drive pizza 100% home delivery/takeaway

COMPETITIVE LANDSCAPE

Domino’s Pizza stands out with new openings
Third party online ordering/delivery services drive sales of 100% home delivery/takeaway
Operators are increasingly marketing online via social media

CATEGORY DATA

Table 1 100% Home Delivery/Takeaway by Category: Units/Outlets 2012-2017
Table 2 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2012-2017
Table 3 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2012-2017
Table 4 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2012-2017
Table 6 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2012-2017
Table 7 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2013-2017
Table 8 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2014-2017
Table 9 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2017-2022
Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2017-2022
Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2017-2022
Table 12 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2017-2022
Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2017-2022
Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2017-2022