100% Home Delivery/Takeaway in Romania

PROSPECTS

Sales driven by changing lifestyles

The 100% home delivery/takeaway channel in 2017 continued to benefit from Romania’s well-performing economy, which helped to boost disposable incomes and drive changes in the lifestyle of the population in the capital and other large cities, with these being the key users of 100% home delivery/takeaway services.

Sales dominated by pizza 100% home delivery/takeaway

Pizza 100% home delivery/takeaway remained by far the biggest category in 2017. This can be attributed to the ongoing popularity of pizza as a tasty and convenient meal among consumers of all ages and incomes.

Third party online ordering/delivery services improve

The activities of third party online ordering/delivery services improved visibly in 2017 as more foodservice companies opted to link up with these operators instead of running their own delivery services. Foodpanda.

COMPETITIVE LANDSCAPE

Pizza Hut Express becomes the leading brand in 2017

In 2017, Pizza Hut Express became the leading brand in 100% home delivery/takeaway, overtaking Jerry’s Pizza, which had led the channel for many years. The success of Pizza Hut Express can be attributed to the opening of new outlets in both Bucharest and other cities such as Brasov, Ploesti and Cluj-Napoca.

Independent operators unable to keep up with chains

Independent players continued to dominate the channel in 2017 in terms of outlets, while chained operators led the way in terms of transactions and value sales. They mainly benefited from excellent coverage of Bucharest, which accounts for the majority of sales in 100% home delivery/takeaway.

Mobile orders increasing rapidly

All companies in 100% home delivery/takeaway operate their own websites, which provide information about their products, promotions, prices, how to order, delivery terms and general contact information. Pizza Hut Express, Domino’s Pizza and Jerry’s Pizza also offer mobile applications for ordering.

Files are delivered directly into your account within a few minutes of purchase.

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