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Learn moreApr 2018
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The 100% home delivery/takeaway channel in 2017 continued to benefit from Romania’s well-performing economy, which helped to boost disposable incomes and drive changes in the lifestyle of the population in the capital and other large cities, with these being the key users of 100% home delivery/takeaway services.
Pizza 100% home delivery/takeaway remained by far the biggest category in 2017. This can be attributed to the ongoing popularity of pizza as a tasty and convenient meal among consumers of all ages and incomes.
The activities of third party online ordering/delivery services improved visibly in 2017 as more foodservice companies opted to link up with these operators instead of running their own delivery services. Foodpanda.
In 2017, Pizza Hut Express became the leading brand in 100% home delivery/takeaway, overtaking Jerry’s Pizza, which had led the channel for many years. The success of Pizza Hut Express can be attributed to the opening of new outlets in both Bucharest and other cities such as Brasov, Ploesti and Cluj-Napoca.
Independent players continued to dominate the channel in 2017 in terms of outlets, while chained operators led the way in terms of transactions and value sales. They mainly benefited from excellent coverage of Bucharest, which accounts for the majority of sales in 100% home delivery/takeaway.
All companies in 100% home delivery/takeaway operate their own websites, which provide information about their products, promotions, prices, how to order, delivery terms and general contact information. Pizza Hut Express, Domino’s Pizza and Jerry’s Pizza also offer mobile applications for ordering.
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Overview
Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the 100% Home Delivery/Takeaway industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.