100% Home Delivery/Takeaway in Russia

PROSPECTS

100% home delivery/takeaway the most dynamic channel within consumer foodservice

100% home delivery/takeaway continued to record the highest foodservice value growth within consumer food service in 2017. However, the channel remained a small part of overall consumer foodservice, and therefore had little influence on total performance.

Digitalisation becomes the main driving force

Digitalisation became the major driving force in 2017. Strong investment in digital services and aggressive marketing strategies by aggregators drove sales, with consumers choosing delivery services not as an option to save time and money, but due to increasing loyalty to these services based on the digitalisation trend.

Aggregators a strong force

Third-party online ordering/delivery services continued to gain momentum in Russian consumer foodservice in 2017. As a rule, they offer approximately the same range of services: simultaneous access to the menus of a large number of restaurants, the ability to choose the point of supply according to certain criteria (desired cuisine, preferred meal, location), the method of ordering (online, by phone, through a mobile application) and different ways of paying (by cash or by credit card).

COMPETITIVE LANDSCAPE

Sushi Wok continues to lead 100% home delivery/takeaway

In 2017, Sushi Wok continued to lead 100% home delivery/takeaway. However, it should be noted that the company has constantly been losing value share since 2014 due to the rapid expansion of pizza 100% home delivery/takeaway players.

Pizza 100% home delivery/takeaway chains experience the highest value growth

Pizza Venchur, developing the Dodo Pizza retail brand, was the second largest player in terms of value sales in 2017. The company managed to increase its value share significantly in 2017, whilst also announcing plans to move from 100% home delivery/takeaway to other categories by opening outlets in food courts.

Players choose franchise business models

As a rule, the main international and local players tend to expand via franchising rather than company-owned stores or joint ventures. Pizza Venchur, operating the Dodo Pizza chain, is the most successful example of this business model.

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