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Learn moreApr 2018
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100% home delivery/takeaway continued to record the highest foodservice value growth within consumer food service in 2017. However, the channel remained a small part of overall consumer foodservice, and therefore had little influence on total performance.
Digitalisation became the major driving force in 2017. Strong investment in digital services and aggressive marketing strategies by aggregators drove sales, with consumers choosing delivery services not as an option to save time and money, but due to increasing loyalty to these services based on the digitalisation trend.
Third-party online ordering/delivery services continued to gain momentum in Russian consumer foodservice in 2017. As a rule, they offer approximately the same range of services: simultaneous access to the menus of a large number of restaurants, the ability to choose the point of supply according to certain criteria (desired cuisine, preferred meal, location), the method of ordering (online, by phone, through a mobile application) and different ways of paying (by cash or by credit card).
In 2017, Sushi Wok continued to lead 100% home delivery/takeaway. However, it should be noted that the company has constantly been losing value share since 2014 due to the rapid expansion of pizza 100% home delivery/takeaway players.
Pizza Venchur, developing the Dodo Pizza retail brand, was the second largest player in terms of value sales in 2017. The company managed to increase its value share significantly in 2017, whilst also announcing plans to move from 100% home delivery/takeaway to other categories by opening outlets in food courts.
As a rule, the main international and local players tend to expand via franchising rather than company-owned stores or joint ventures. Pizza Venchur, operating the Dodo Pizza chain, is the most successful example of this business model.
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Overview
Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the 100% Home Delivery/Takeaway industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The 100% Home Delivery/Takeaway in Russia market research report includes:
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This industry report originates from Passport, our Consumer Foodservice market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.