Executive Summary

Apr 2018
PROSPECTS
Higher operational costs put more pressure on foodservice players

The rising price of fuel and other commodities such as electricity are driving up costs for 100% home delivery/takeaway operators. Moreover, with more Saudis joining the workforce, the cost of labour cost is also increasing.

New pizza options for health-conscious younger generations

With a thriving competitive environment, 100% home delivery/takeaway operators will continue to update and expand their menus over the forecast period. They will be expected to focus on providing a better customer experience and offering new ingredients, possibly organic, and healthier options such as whole wheat pizzas and low-fat and sugar-free pizza sauces, appetisers and desserts to appeal to increasingly health-conscious younger generations, which comprise the majority of the channel’s target audience.

Growth of pizza 100% home delivery/takeaway supported by promotional activities

Due to the economic turbulence in 2017, the channel did not perform anywhere near as well as in 2016. However, operators continued to focus on marketing activities, which helped support growth in the pizza 100% home delivery/takeaway channel.

COMPETITIVE LANDSCAPE
Pizza 100% home delivery/takeaway witnesses a price war

The competitive landscape in pizza 100% home delivery/takeaway saw a major change in 2017 as Maestro Pizza substantially reduced its prices and offered free meals if an order takes longer than 30 minutes to reach the customer. Such activities saw Maestro Pizza significantly gain share at the expense of its main rival, Domino’s Pizza.

Local pizza business outgrows international brand

Alamar Foods Co, which operates Domino’s Pizza, lost its leading position in 2017 to Daily Food Co, operator of the Maestro Pizza brand. However, all of the three leading 100% home delivery/takeaway players continued to open new outlets.

Technology and social media

Saudi Arabia is one of the biggest social media markets in the Middle East, with many businesses using social media platforms such as Facebook, Twitter, Instagram, Snapchat and YouTube to market themselves. They use these platforms to raise brand awareness, highlight promotional offers and communicate directly with their customers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of 100% Home Delivery/Takeaway in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • What is the most popular cuisine type in home delivery/takeaway in Saudi Arabia?
  • How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
  • What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

100% Home Delivery/Takeaway in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Higher operational costs put more pressure on foodservice players
New pizza options for health-conscious younger generations
Growth of pizza 100% home delivery/takeaway supported by promotional activities

COMPETITIVE LANDSCAPE

Pizza 100% home delivery/takeaway witnesses a price war
Local pizza business outgrows international brand
Technology and social media

CATEGORY DATA

Table 1 100% Home Delivery/Takeaway by Category: Units/Outlets 2012-2017
Table 2 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2012-2017
Table 3 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2012-2017
Table 4 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2012-2017
Table 5 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2012-2017
Table 6 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2012-2017
Table 7 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2013-2017
Table 8 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2014-2017
Table 9 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2017-2022
Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2017-2022
Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2017-2022
Table 12 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2017-2022
Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2017-2022
Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2017-2022