The rising price of fuel and other commodities such as electricity are driving up costs for 100% home delivery/takeaway operators. Moreover, with more Saudis joining the workforce, the cost of labour cost is also increasing.
With a thriving competitive environment, 100% home delivery/takeaway operators will continue to update and expand their menus over the forecast period. They will be expected to focus on providing a better customer experience and offering new ingredients, possibly organic, and healthier options such as whole wheat pizzas and low-fat and sugar-free pizza sauces, appetisers and desserts to appeal to increasingly health-conscious younger generations, which comprise the majority of the channel’s target audience.
Due to the economic turbulence in 2017, the channel did not perform anywhere near as well as in 2016. However, operators continued to focus on marketing activities, which helped support growth in the pizza 100% home delivery/takeaway channel.
The competitive landscape in pizza 100% home delivery/takeaway saw a major change in 2017 as Maestro Pizza substantially reduced its prices and offered free meals if an order takes longer than 30 minutes to reach the customer. Such activities saw Maestro Pizza significantly gain share at the expense of its main rival, Domino’s Pizza.
Alamar Foods Co, which operates Domino’s Pizza, lost its leading position in 2017 to Daily Food Co, operator of the Maestro Pizza brand. However, all of the three leading 100% home delivery/takeaway players continued to open new outlets.
Saudi Arabia is one of the biggest social media markets in the Middle East, with many businesses using social media platforms such as Facebook, Twitter, Instagram, Snapchat and YouTube to market themselves. They use these platforms to raise brand awareness, highlight promotional offers and communicate directly with their customers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the 100% Home Delivery/Takeaway industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
The 100% Home Delivery/Takeaway in Saudi Arabia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Foodservice market research database.