After being one of the most penalised categories during the economic crisis, 100% home delivery/takeaway has proved to be a dynamic format. This development has been supported by the recovery of consumption and the boom in delivery services; enhanced by smartphone apps and new online platforms like Deliveroo, Just Eat and Glovo.
While the competitive landscape of pizza 100% home delivery/takeaway is traditionally consolidated, more companies and formats are expected to play an important role over the forecast period. Home-made food, pasta, burritos or sushi are becoming key competitors to pizza, and home delivery players offering such food are likely to gain momentum.
New habits related to customer lifestyles, such as the full use of mobile phones, apps and online platforms will ease the development of 100% home delivery/takeaway in Spain in the short term. PedidosYa, Resto-in, Just Eat and La Nevera Roja are among the key players in terms of this technology.
One of the main features of 100% home delivery/takeaway in Spain, which remained unchanged in the review period, is the strong leadership of Telepizza Group (TelePizza). The company leads the category across the country, save for Galicia, where the local brand Pizza Móvil (although it comes under pizza fast food) benefits from a strong and dynamic commercial network.
The entry of internationally successful brands has provided an injection of knowledge and innovation to boost development and growth. This features the entry of strong players that have raised the competitive requirements in several market areas.
Home-made food through brands like Nostrum (Home Meal Replacement) and Tento (Tento & Rest), Japanese food through Sushimore (Grupo Sushimore), pasta through Pomodoro (Pomodoro Franquicias) and burrito players have attracted customers who want an alternative home delivery/takeaway option to pizza. Non-pizza home delivery/takeaway outlets are expected to increase their presence and register good value sales figures in Spain.
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This industry report originates from Passport, our Consumer Foodservice market research database.