Swedes’ interest in convenient services continued during 2017. With hectic lifestyles, time-saving options are continuously looked for, so conveniently-located or delivery-supported foodservice outlets that also have a strong focus on takeaway – such as 100% home delivery/takeaway – continued to see a strong positive development.
Swedes’ comfort with ordering goods and services online and the ongoing development of online third party services through applications and online portals also helped boost foodservice sales through 100% home delivery/takeaway in 2017. Third party companies have also helped develop online ordering systems that various consumer foodservice establishments can affordably purchase and connect their business and menus to in order to limit the commission that bigger online portals might charge.
The Scandinavian Pizza Co A/S led 100% home delivery/takeaway, just ahead of Pizzabagaren Svenska AB, in 2017. The Scandinavian Pizza Co A/S operates the Domino’s Pizza brand in Sweden, which was introduced at the beginning of 2017 and had a total of four outlets opened during the year.
With only two identified chained companies in 100% home delivery/takeaway, it is safe to say that the category remained highly fragmented in 2017. Digitalisation with online ordering systems and third party mobile services has, of course, been an intricate part of this development.
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This industry report originates from Passport, our Consumer Foodservice market research database.