100% home delivery/takeaway confirmed the strong performances of the previous two years, recording another year of double-digit value growth in 2017. The main sales driver was the definitive take-off of meal delivery services in the Netherlands, which expanded considerably over the past few years.
Increasing mobility, more flexible office hours and a higher share of single households are all factors that greatly helped drive demand for more convenience in recent years. While this demand provided a welcome stimulus for 100% home delivery/takeaway, it also led to the emergence of new competitors from non-foodservice industries.
A further challenge to the sales prospects in 100% home delivery/takeaway consists of the growing prominence of third party platforms in Dutch foodservice. The Netherlands remains the home market of Takeaway.
Domino’s Pizza Enterprises Ltd remained the largest player by a wide margin in 100% home delivery/takeaway ahead of its main rival, domestic company New York Pizza BV (GBO). While little more than five years ago, both players were still neck and neck, the larger financial resources of its international parent company allowed Domino’s Pizza to increasingly leave its rivals behind, by adding more outlets each year.
Pizza fast food remained the most important type of food in 100% home delivery/takeaway. With the entry of Papa John’s and a renewed push by Pizza Hut in 2017, Domino’s Pizza and New York Pizza encountered increasingly intense competition from pizza fast food.
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Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Netherlands with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Foodservice market research database.