100% Home Delivery/Takeaway in the Philippines

PROSPECTS

Increasingly on-the-go lifestyles result in a greater preference for home-cooking alternatives

“Lechon manok” or roast chicken is already an established Filipino favourite, with numerous stalls found on the street corners of densely populated neighbourhoods all over the Philippines. Roast chicken is in increasing demand as consumers are leading busier lifestyles and opting for alternatives to home cooking.

Pizza 100% home delivery/takeaway continues to face multiple competitors

Pizza is also a popular meal among Filipinos, but pizza 100% home delivery/takeaway brands are faced with multiple competitors in the foodservice industry. Restaurant-based deliveries are being aggressively communicated by most foodservice outlets to further increase their sales.

Other 100% home delivery/takeaway is headed by roast chicken players, which will continue to lead the category

The category of 100% home delivery/takeaway will continue to be driven by Filipinos’ increasingly busy lifestyles and higher demand for convenience. Other 100% home delivery/takeaway, primarily roast chicken takeaways, will continue to drive overall growth.

COMPETITIVE LANDSCAPE

Bounty Agro Ventures’ massive expansion is one of the biggest moves within the foodservice industry

Bounty Agro Ventures (BAVI) held the leading value share within 100% home delivery/takeaway in 2017, as it had aggressively expanded in the country in previous years. In 2017, it was adding two to three new stores a day to reach the target of 700 new stores in 2017 for BAVI’s three retail brands.

Roast chicken pioneers still catching up with Chooks to Go

Andok’s is known as the “Pambansang Litson Manok” or the national roast chicken of the Philippines, as it started operations in 1985. Andok’s leverages on brand equity with the powerful recognition that it has gained over the years.

Pizza 100% home delivery/takeaway leverages on convenience, but needs to add more

Pizza 100% home delivery/takeaway recorded steady current value growth in 2017 and was a major contributor to overall category sales. Pizza Hut’s kiosks and takeaway stations made it one of the leading brands within pizza 100% home delivery/takeaway in 2017.

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