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Strategy Briefing

14 Food Trends to Watch in 2014: Part One

41 pages, Feb 2014

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With so much happening in packaged food, identifying developments which really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with part one examining the first four, from the impact of on-off dieting to the expansion of demand for high protein food products. This report also covers how the war against food waste may impact purchases, and what the growing importance of food safety means to manufacturers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Opportunities exist for manufacturers to cater directly to on-off dieters

“On-off” diets are gaining increasing acceptance among weight conscious consumers in developed markets, and can be regarded as a profitable opportunity for food manufacturers. Strategies to benefit from this trend include the introduction of multipack ranges adapted to the diet calendar.

The high protein craze expected to move into snack bars, cheese and beyond

Protein-enriched dairy products have seen a steady flow of new product developments, with many expanding beyond yoghurt into snack bars and other products. New strategies could include combining protein and fibre in bakery products.

Food brands need to be seen to be taking action against food wastage

Food wastage is increasingly regarded as unethical. Certification, awareness initiatives and education campaigns that target ethical consumers are a few ways in which food manufacturers can be seen to be taking action. “Low- waste” shelf areas for waste efficient food products could also be a possibility within supermarkets in markets that are particularly sensitive to the trend.

Participation in the war against waste is likely to lead to a win-win scenario

As most food wastage is generated by inefficiencies in the supply chain, any reduction in waste will reduce the input costs of manufacturing. This would be particularly beneficial for the dairy and bakery sectors, which are most prone to food wastage. Low (or zero) waste products could provide another crucial difference between branded and private label offerings to consumers.

Certification or traceability of food is an expensive but necessary option for brands in some markets

With an array of dairy and meat product scandals afflicting the food industry in 2013, many consumers will want to see real action being taken in 2014. In markets such as China, nothing short of independent certification is likely to be valued by consumers, but this could add a premium to certified brands.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives of global briefing

Key findings

The Shift to On-Off Dieting

Could the “cheater’s diet” change the way we eat ?

The principles of the on-off diet: Have your cake and eat it

No reformulation required for on-off diet products, just repackaging

Multipack indulgence to include full flavour and diet versions in one

Colour-coded ready meals could be the perfect fit for on-off diets

European private label in a strong position to benefit from the trend

Pushing Protein Outside of Yoghurt

High protein frozen yoghurt? It’s all Greek to me

The s cience behind the Greek yoghurt craze

Yoghurt moves high protein food from a niche to the mass market

US frozen yoghurt j umps on to the Greek h igh p rotein b and wagon

Can a high protein Philadelphia cheese stop its sales from slipping?

Combining the on-the-go consumption craze with high protein

Thinking out of the box: High protein b eyond the US

Thinking out of the box: High protein b eyond dairy

The War on Waste

Developed world problem? Food wastage is the new ethical issue

Where the 1.3 b illion t onnes of food wastage comes from

Promotions prove to be a key perpetrator of food waste

Tesco terminates some multi-buys and “display until” labels

Consumers lead the waste reduction movement in Germany

The French turn to education to reduce food wastage

Can existing labels prove manufacturers food waste credentials?

Food wastage certification will be needed

Translating Theory into Action: McVitie’s Breakfast Biscuits

Organic f ood wastage c ertified McVitie’s Breakfast Biscuits?

What Am I Really Eating

Food safety proving to be a major issue in Europe and Asia

Food scares: The price to pay for development?

Whey protein scare dents consumer confidence in China

Scandal spills from Fonterra over to Danone brands…

…and the effects continued to be felt in China and beyond

Traceability might be the only forward for food safety scares

R ecommendations

The first four trends to watch out for in 2014

Why buy this report?

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Megatrends

Strategy Briefing

14 Food Trends to Watch in 2014: Part One

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Opportunities exist for manufacturers to cater directly to on-off dieters

The high protein craze expected to move into snack bars, cheese and beyond

Food brands need to be seen to be taking action against food wastage

Participation in the war against waste is likely to lead to a win-win scenario

Certification or traceability of food is an expensive but necessary option for brands in some markets

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

The Shift to On-Off Dieting

Could the “cheater’s diet” change the way we eat ?

The principles of the on-off diet: Have your cake and eat it

No reformulation required for on-off diet products, just repackaging

Multipack indulgence to include full flavour and diet versions in one

Colour-coded ready meals could be the perfect fit for on-off diets

European private label in a strong position to benefit from the trend

Pushing Protein Outside of Yoghurt

High protein frozen yoghurt? It’s all Greek to me

The s cience behind the Greek yoghurt craze

Yoghurt moves high protein food from a niche to the mass market

US frozen yoghurt j umps on to the Greek h igh p rotein b and wagon

Can a high protein Philadelphia cheese stop its sales from slipping?

Combining the on-the-go consumption craze with high protein

Thinking out of the box: High protein b eyond the US

Thinking out of the box: High protein b eyond dairy

The War on Waste

Developed world problem? Food wastage is the new ethical issue

Where the 1.3 b illion t onnes of food wastage comes from

Promotions prove to be a key perpetrator of food waste

Tesco terminates some multi-buys and “display until” labels

Consumers lead the waste reduction movement in Germany

The French turn to education to reduce food wastage

Can existing labels prove manufacturers food waste credentials?

Food wastage certification will be needed

Translating Theory into Action: McVitie’s Breakfast Biscuits

Organic f ood wastage c ertified McVitie’s Breakfast Biscuits?

What Am I Really Eating

Food safety proving to be a major issue in Europe and Asia

Food scares: The price to pay for development?

Whey protein scare dents consumer confidence in China

Scandal spills from Fonterra over to Danone brands…

…and the effects continued to be felt in China and beyond

Traceability might be the only forward for food safety scares

R ecommendations

The first four trends to watch out for in 2014

Why buy this report?

Want to find out more about this report?

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