Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

14 Food Trends to Watch in 2014: Part Two

44 pages, Jul 2014

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With so much happening in packaged food, identifying developments that really matter is a challenge. Euromonitor International has picked out 14 of the most influential food trends to watch in 2014, with Part Two looking at the importance of lower-income groups and the emerging middle class for the packaged food industry. This report also looks at how the internet has impacted how food is sold, how brands engage with consumers and why portable breakfast is the next thing on the menu.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

There’s money to be made feeding the bottom of the pyramid

While there are a number of challenges to be faced selling food to the bottom of the pyramid, the lower-income groups in emerging markets form the majority of the world’s population and therefore represent an increasingly important target audience for the world’s largest food brands.

Time and status are two of the most important issues for the emerging middle class

Having lived on relatively low incomes, many middle-class consumers in the world’s emerging markets are hungry to spend their newly augmented incomes on branded products. While it is more difficult for food brands to convey the message of higher status than it is for apparel brands, the opportunity is nonetheless there through gifting or time saving.

The online shift is already starting to occur…Food brands need to have a strategy in place

On a global level, the amount of packaged food that is purchased online still represents a relatively small share of the total. However, the scale and speed at which the digital transition is occurring means that food brands need to think hard about how their products are positioned on a virtual shelf.

Consumer engagement either online or offline is still the best way to build and maintain brand loyalty in the food industry

With the phenomenal rise of the internet as a medium of communication it has become increasingly important for the food industry to monitor what consumers are saying about their brands. Utilising social media is an effective way to solicit consumer opinions and create a 2-way dialogue. Used in the wrong way, however, it can easily become a quick way to lose loyal fans.

Single-occupant households driving the demand for on-the-go breakfast products around the world

Single-occupant households have already created many opportunities for the food industry such as ready meals. However, with flexible working conditions and the ever-evolving role of women in the workforce, breakfast is no longer an eating occasion at which all members of the family are necessarily present.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Want to find out more about this report?

Request more information

Introduction

Scope

Objectives of global briefing

Key findings

F eeding the Bottom of the Pyramid

Food brands need to feed mouths on less than US$100 a week

Feeding the Bottom of the Pyramid

Saturation in developed food markets sparks race to the bottom

Four key challenges of feeding the bottom of the income pyramid

The top nine markets adding to the low-income population

Case study: Selling packaged food through India’s Kiranas

A different approach is needed to generate brand visibility in India

Economising with packaging can deliver more affordable options

Creating Aspirational Food

Moving up the value chain: Food that saves time and confers status

Future population growth to come from middle income groups

Where to add value to food remains a key question for the industry

Vietnamese consumers stock up on bouillon in search of taste

How toddler milk has become an aspirational product in China

Milk formula: China’s love of toddler milk extends to Asia Pacific

The Digital Planogram

How much are we moving towards an online grocery world ?

The rise and rise of online food shopping to change the industry

High-value, planned food purchases best suited for internet sales

Ella’s Kitchen and Danone go online for two very different reasons

Why consumers are purchasing meal replacement products online?

How can food brands secure top spots on a digital planogram?

Staying Social

#Like food? How brands are benefiting from social media

Food brands to move online to promote and protect themselves

By 2030, 96% of the world’s population will be using the internet

Online reviews especially important for older consumers

When things go wrong: Barilla risks alienating consumer base

A masterclass in offline campaigns: PepsiCo’s “Do U s a Flavour”

Portable Breakfasts

How food brands are creating new mobile breakfast options

The fundamentals driving the shift towards portable breakfasts

Not all portable breakfast markets are created equal

A look at the target demographic globally: Single-occupant homes

Finding the perfect market for portable breakfasts

One size does not fit all: A plethora of breakfast options needed

How Kellogg Co sees the evolving breakfast routine

R ecommendations

The second set of trends to watch out for in 2014

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

14 Food Trends to Watch in 2014: Part Two

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

There’s money to be made feeding the bottom of the pyramid

Time and status are two of the most important issues for the emerging middle class

The online shift is already starting to occur…Food brands need to have a strategy in place

Consumer engagement either online or offline is still the best way to build and maintain brand loyalty in the food industry

Single-occupant households driving the demand for on-the-go breakfast products around the world

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

F eeding the Bottom of the Pyramid

Food brands need to feed mouths on less than US$100 a week

Feeding the Bottom of the Pyramid

Saturation in developed food markets sparks race to the bottom

Four key challenges of feeding the bottom of the income pyramid

The top nine markets adding to the low-income population

Case study: Selling packaged food through India’s Kiranas

A different approach is needed to generate brand visibility in India

Economising with packaging can deliver more affordable options

Creating Aspirational Food

Moving up the value chain: Food that saves time and confers status

Future population growth to come from middle income groups

Where to add value to food remains a key question for the industry

Vietnamese consumers stock up on bouillon in search of taste

How toddler milk has become an aspirational product in China

Milk formula: China’s love of toddler milk extends to Asia Pacific

The Digital Planogram

How much are we moving towards an online grocery world ?

The rise and rise of online food shopping to change the industry

High-value, planned food purchases best suited for internet sales

Ella’s Kitchen and Danone go online for two very different reasons

Why consumers are purchasing meal replacement products online?

How can food brands secure top spots on a digital planogram?

Staying Social

#Like food? How brands are benefiting from social media

Food brands to move online to promote and protect themselves

By 2030, 96% of the world’s population will be using the internet

Online reviews especially important for older consumers

When things go wrong: Barilla risks alienating consumer base

A masterclass in offline campaigns: PepsiCo’s “Do U s a Flavour”

Portable Breakfasts

How food brands are creating new mobile breakfast options

The fundamentals driving the shift towards portable breakfasts

Not all portable breakfast markets are created equal

A look at the target demographic globally: Single-occupant homes

Finding the perfect market for portable breakfasts

One size does not fit all: A plethora of breakfast options needed

How Kellogg Co sees the evolving breakfast routine

R ecommendations

The second set of trends to watch out for in 2014

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports