The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing will explore the future digital landscape, and investment opportunities in key markets such as South Korea, the US and Australia. However, concerns surrounding online privacy and ageing populations need to be addressed by authorities.
Developed nations have the highest digital connectivity in terms of both fixed and mobile broadband penetration. These nations have historically enjoyed robust fixed-line networks which enabled wider digital coverage. On the other hand, mobile is helping emerging nations bridge the digital gap.
Countries such as South Korea, Australia and Denmark provide their consumers with the greatest access to high-speed fixed and mobile broadband. Among emerging nations, China is a trendsetter with regard to mobile uptake.
High 4G and smartphone penetration are driving digital transactions. The US is the leader in digital commerce. Development of the IoT ecosystem will drive demand for a host of connected devices, thereby enhancing business opportunities.
Online privacy is a major concern in the world’s connected markets such as Japan and Germany. Sales of digital devices are also declining in the connected world, as these markets become increasingly saturated. Businesses also face the problem of reaching ageing consumers in these countries.
The US and Portugal have relatively lower fixed broadband penetration than a number of connected markets. Investment opportunities will come up due to both countries’ focus on expanding fibre networks in rural areas. Rising data demand and advanced LTE services make the German market lucrative.
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