2017 Digital Consumer Index: Pinpointing the Most Promising Digital Opportunities

Introduction

Scope of Digital Consumer

Key findings

Introducing the 2017 Digital Consumer Index

The internet has been one of the most transformative innovations

Connectivity underpins very existence of Connected Consumers

Internet connectivity increasingly used for a variety of activities

Key trends defining Connected Consumers

Key trends defining Connected Consumers ( cont /d)

Digital uptake creates pressing need for market prioritisation

Introducing Euromonitor International’s Digital Consumer Index

Uncovering Digital Connectivity Opportunities

Internet emerged in last decade as a technology for the masses

Mobile internet fuelled the democratisation of digital connectivity

South Korea sits atop the current digital connectivity rankings

Connectivity expected to expand more in emerging markets

Egypt forecast to make greatest leap in digital connectivity

Australia to take top position in forecasted connectivity rankings

India will drop to the bottom of the Digital Connectivity Index

Identifying Promising Digital Commerce Markets

Australia tops Digital Consumer Index due to mobile-first mindset

UAE and China continue to outpace emerging market counterparts

Australia, South Korea and UK outpace other developed markets

Sovereign debt crisis in Italy and Greece constrained digital uptake

UK projected to make greatest leap in forecast scores

South Korea to top the forecast ranks of Digital Consumer Index

Four leaders to watch in the forecasted Digital Consumer Index

Four laggards of note in the forecasted Digital Consumer Index

Digital Consumer Index Markets to Watch

Propensity to book travel online drives Argentina’s digital uptake

Direct airline bookings to drive Australia’s digital commerce growth

Foodservice categories expected to benefit from rise of online orders

Rise of Chinese traveller makes OTAs a digitally attractive category

South Korea’s digital stronghold sets pace for online grocery globally

UAE outpaces other emerging markets in terms of digital maturity

Online grocery expected to drive digital commerce growth in the UK

US consumers expected to reach mobile tipping point in 2020

Key Insights From the Digital Consumer Index

Key digital connectivity takeaways from the index

Key digital commerce takeaways from the index

Appendix

Methodology for the Digital Consumer Index

Methodology for the Digital Consumer Index ( cont /d)

Changes to the 2017 edition of the Digital Consumer Index

2017 Digital Consumer Index

2017 Digital Consumer Index ( cont /d)

2017 Digital Consumer Index ( cont /d)

2017 Digital Consumer Index ( cont /d)

Additional data parameters and report definitions

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