The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2017
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With more consumers shifting to digital platforms, companies must rethink where to deploy resources in the digital era. In order to assist companies with identifying which geographic markets are the most digitally attractive and offer the best prospects for digital initiatives, Euromonitor International created the Digital Consumer Index. This tool pinpoints a country’s relative digital standing in the present, as well as offers forecasts for where it is expected to be five years from now.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Digital connectivity has altered all of life. Consumers leverage it for purposes such as entertainment, education, knowledge, social sharing and shopping. This connectivity has disrupted, and arguably improved upon, many structures engaging such activities.
While there is no disputing how this device transformed life for developed market consumers, it has served an even more pivotal role for emerging market consumers. The cheaper handsets and less costly mobile networks put internet access into the hands of emerging market consumers, thus democratising internet access for the global population.
South Korea is a leader in technological development and implementation, with some of the fastest and most extensive networks in the world. The strength of these digital connections has propelled it to the top spot in the Digital Connectivity Index current rankings. While South Korea is strong in both fixed and mobile connectivity, it is the strength of its home connectivity propelling it to the top.
Higher levels of technical investment and consumer adoption of such tools for digital commerce, propelled Australia to the top spot in the Digital Consumer Index based on current score. In a quest for ultimate convenience, these consumers are actively shifting digital purchases from the computer to the on-the-go mobile device.
The United Arab Emirates and China are outpacing their emerging market counterparts, based on the Digital Consumer Index current scores. The former is the highest ranked emerging market, coming in at number 15, based on current rankings. China, however is projected to make one of the greatest leaps over the forecast period.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.