Strategy Briefing

2018 Access Economy Index: Identifying Opportunities for Short-term Rentals

Aug 2018

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Short-term rentals have shown astronomical growth, while regulators by and large grapple to find the best response. The Access Economy Index for Lodging scores destinations based on their potential for short-term rental growth. The Index allows current and prospect short-term rental players to prioritise, allows regulators to identify where they stand, highlights opportunities, but also challenges. It is a first step to a more sustainable and integrated approach towards short-term rentals.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Short-term rentals are part of lodging mix

Short-term rentals are now an important part of the travel accommodation mix in many destinations. The impact of short-term rentals, and its largest online platforms like Airbnb and HomeAway, has been far-reaching. Consumer demands and booking behaviour have changed drastically on the back of the rise of short-term rentals, due to greater choice, flexibility, and user-friendliness.

China and Australia score high

The Access Economy Index for Lodging highlights the strong potential of especially China and Australia for short-term rental growth.

Potential not based on economic status

The Index shows that the potential for short-term rental growth in destinations is not solely dependent on the economic status of a country, with both developed and developing nations showing a similar range of scores and potential.

Forecast scores highlight future potential

The Index not only provides a current score, it also offers a forecast score for 2022. Russia, India and Brazil are set to climb the rankings, as their potential is expected to improve.

Regulation impacts on future growth

Regulation has been given a heavy weighting in the Index, and it is clear that future regulation of short-term rentals has a major impact on the sector’s potential.

Triangulation provides further insights

Readers are encouraged to triangulate the Index scores with other data points, to further disseminate the use cases of the Index.

First step towards more sustainable growth

The Access Economy Index for Lodging is a first step to identifying the destinations which will have to take action soon, and which destinations are behind the trend. It highlights opportunities, but also challenges. It is a first step to a more sustainable and integrated approach towards short-term rentals.

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Introduction

Scope

The Access Economy explained

Lodging bookings move online as intermediaries remain key

Impact on hotels not clear-cut

Key findings

The Access Economy Index

Index rationale

Targeting a wide range of players

Introducing the Access Economy Index for the lodging industry

Access Economy Index: top 15 countries

Access Economy Index: countries ranked 16 to 30

Access Economy Index: countries ranked 31 to 45

Access Economy Index: countries ranked 46 to 58

Country Performance

China takes top spot in 2017 ranking

Australia pips China to top spot by 2022

Destinations poised for short-term rentals growth

Biggest winners in the rankings

Movement in the top 10 rankings

Benefits felt in developed and developing destinations

Index Segmentation

Splitting the Index into three segments 2017

Splitting the Index into three segments 2022

Travel landscape

Regulation is minefield, but key to future performance

More and more countries set to implement regulations

Market environment

Economic fluctuations impact score

Digital infrastructure

Mobile internet allows short-term rental growth in developing markets

Triangulating the Index

Short-term rentals as an economic opportunity

Achieving sustainable short-term rental growth

Insight into top source markets

The Index, and the future of the lodging industry

Appendix: Index Methodology

What are short-term rentals and how are they researched?

The Access Economy Index by segment

Travel landscape

A note on legislation scores

Market environment

Digital infrastructure

Country scores calculation

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

2018 Access Economy Index: Identifying Opportunities for Short-term Rentals

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Short-term rentals are part of lodging mix

China and Australia score high

Potential not based on economic status

Forecast scores highlight future potential

Regulation impacts on future growth

Triangulation provides further insights

First step towards more sustainable growth

Want to find out more about this report?

Table of Contents

Introduction

Scope

The Access Economy explained

Lodging bookings move online as intermediaries remain key

Impact on hotels not clear-cut

Key findings

The Access Economy Index

Index rationale

Targeting a wide range of players

Introducing the Access Economy Index for the lodging industry

Access Economy Index: top 15 countries

Access Economy Index: countries ranked 16 to 30

Access Economy Index: countries ranked 31 to 45

Access Economy Index: countries ranked 46 to 58

Country Performance

China takes top spot in 2017 ranking

Australia pips China to top spot by 2022

Destinations poised for short-term rentals growth

Biggest winners in the rankings

Movement in the top 10 rankings

Benefits felt in developed and developing destinations

Index Segmentation

Splitting the Index into three segments 2017

Splitting the Index into three segments 2022

Travel landscape

Regulation is minefield, but key to future performance

More and more countries set to implement regulations

Market environment

Economic fluctuations impact score

Digital infrastructure

Mobile internet allows short-term rental growth in developing markets

Triangulating the Index

Short-term rentals as an economic opportunity

Achieving sustainable short-term rental growth

Insight into top source markets

The Index, and the future of the lodging industry

Appendix: Index Methodology

What are short-term rentals and how are they researched?

The Access Economy Index by segment

Travel landscape

A note on legislation scores

Market environment

Digital infrastructure

Country scores calculation

Why buy this report?

Want to find out more about this report?

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