The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2018
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Short-term rentals have shown astronomical growth, while regulators by and large grapple to find the best response. The Access Economy Index for Lodging scores destinations based on their potential for short-term rental growth. The Index allows current and prospect short-term rental players to prioritise, allows regulators to identify where they stand, highlights opportunities, but also challenges. It is a first step to a more sustainable and integrated approach towards short-term rentals.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Short-term rentals are now an important part of the travel accommodation mix in many destinations. The impact of short-term rentals, and its largest online platforms like Airbnb and HomeAway, has been far-reaching. Consumer demands and booking behaviour have changed drastically on the back of the rise of short-term rentals, due to greater choice, flexibility, and user-friendliness.
The Access Economy Index for Lodging highlights the strong potential of especially China and Australia for short-term rental growth.
The Index shows that the potential for short-term rental growth in destinations is not solely dependent on the economic status of a country, with both developed and developing nations showing a similar range of scores and potential.
The Index not only provides a current score, it also offers a forecast score for 2022. Russia, India and Brazil are set to climb the rankings, as their potential is expected to improve.
Regulation has been given a heavy weighting in the Index, and it is clear that future regulation of short-term rentals has a major impact on the sector’s potential.
Readers are encouraged to triangulate the Index scores with other data points, to further disseminate the use cases of the Index.
The Access Economy Index for Lodging is a first step to identifying the destinations which will have to take action soon, and which destinations are behind the trend. It highlights opportunities, but also challenges. It is a first step to a more sustainable and integrated approach towards short-term rentals.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.