2018 Digital Connectivity Index: Tomorrow’s Most Connected Consumers

Key Findings

The developed world leads in digital connectivity but emerging markets are bridging the gap

Developed nations have historically enjoyed higher digital penetration due to robust fixed-line networks. Investments in 4G LTE have also resulted in nearly ubiquitous mobile broadband coverage. Emerging nations, which have stronger cellular networks, have witnessed higher fixed broadband spending in recent years, thereby bridging the gap with the developed world.

Developed Asia, Australia and Scandinavia score highest in digital connectivity

Denmark, Australia and South Korea are the global leaders in digital connectivity. These countries provide their consumers with the greatest access to high-speed fixed and mobile broadband. Fibre penetration is high and operators have continued to make efforts to improve broadband speeds. South Korea is also a leader in 5G development.

China and the UAE present key investment opportunities in the emerging world

While most of the world’s most connected markets are developed nations, China and the UAE are the emerging world’s digital leaders. Both countries have invested heavily in fibre-optics and 4G LTE. China is known for rapid growth in mobile commerce, and investments in artificial intelligence and robotics. UAE is going ahead with smart technology deployment in cities.

Connected markets face online security concerns and  ageing populations

Online security is a major concern in many of the world’s connected markets though recent regulations have looked to strengthen online privacy and data breach reporting laws. Moreover, most connected markets have ageing populations, which could pose challenges for the uptake of digital services.

Digital commerce, artificial intelligence and IoT offer significant growth prospects

Digital commerce is a key growth area in connected markets, which are also expected to witness the launch of 5G services. 5G will help in the development of the IoT ecosystem, and boost penetration of connected devices. The retail sector will increase usage of artificial intelligence to enhance consumer experience and business growth.