2021 Digital Consumer Index: Pinpointing the Most Promising Digital Opportunities

Delivery

This report comes in PPT.

Key findings

Wider digital inclusion and digital literacy leads to exponential development in digital access

2021 will mark the first time that more than half of the population in emerging and developing countries will be connected, with nearly 52% of the population in these markets using the internet. With 79% of the global internet population living in emerging markets, wider digital inclusion and evolving digital literacy in these markets is driving demand and supply of digital services.

Internet connectivity is driving both remote and in-person commerce, thereby driving innovation

As digital connectivity is evolving around wireless solutions, both in terms of wireless connectivity and wireless devices, most solutions are becoming mobile-centric. This is resulting in the emergence of commerce solutions beyond remote experiences, towards in-person digital engagement. From contactless payments, AI and smart retail this opens a new array of digital engagements.

South Korea to remain a leader on the Digital Consumer Index

South Korea is expected to retain its lead on the Digital Consumer Index, given strong impetus to its digital commerce development from retail e-commerce sales. E-commerce players are investing in new technologies including digital wallets. Increased investment such as Coupang’s IPO will further strengthen South Korea against other markets globally.

The rise of China on the Digital Consumer Index will lead to shifts in global rankings

China is expected to increase by eight places on the Digital Consumer Index to rank among the top 10 markets globally over the forecast period. China will specifically improve on digital connectivity, particularly mobile connectivity, which will lead to enhanced digital access in second-tier cities.

COVID-19 has led to unprecedented shifts on the Digital Commerce Index

The COVID-19 pandemic not only put pressure on the quality of internet access across markets, accelerated digitally-driven commerce in industries such as retail and foodservice delivery, but it also spearheaded investment in digital infrastructure, leading to accelerated development across these sectors.