During the pandemic, countries saw a restated demand for digital connectivity leading market players to accelerate their digital initiatives. Thus, the global digital landscape is expected to see shifts over the forecast period, where developed markets will further strengthen sophisticated digital solutions and emerging markets will enhance their connectivity and commerce infrastructure, leading to greater opportunities for investment.
2021 will mark the first time that more than half of the population in emerging and developing countries will be connected, with nearly 52% of the population in these markets using the internet. With 79% of the global internet population living in emerging markets, wider digital inclusion and evolving digital literacy in these markets is driving demand and supply of digital services.
As digital connectivity is evolving around wireless solutions, both in terms of wireless connectivity and wireless devices, most solutions are becoming mobile-centric. This is resulting in the emergence of commerce solutions beyond remote experiences, towards in-person digital engagement. From contactless payments, AI and smart retail this opens a new array of digital engagements.
South Korea is expected to retain its lead on the Digital Consumer Index, given strong impetus to its digital commerce development from retail e-commerce sales. E-commerce players are investing in new technologies including digital wallets. Increased investment such as Coupang’s IPO will further strengthen South Korea against other markets globally.
China is expected to increase by eight places on the Digital Consumer Index to rank among the top 10 markets globally over the forecast period. China will specifically improve on digital connectivity, particularly mobile connectivity, which will lead to enhanced digital access in second-tier cities.
The COVID-19 pandemic not only put pressure on the quality of internet access across markets, accelerated digitally-driven commerce in industries such as retail and foodservice delivery, but it also spearheaded investment in digital infrastructure, leading to accelerated development across these sectors.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page