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8 Food Trends for 2018

February 2018

This report highlights the eight most influential food trends shaping the food industry in 2018. With Euromonitor International’s Megatrends Framework as its core, the report ranks the megatrends from most to least important, while showcasing some of the latest innovations in the industry.

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What is a megatrend and how does it apply to foods?

Euromonitor International has predicted the eight most influential megatrends to watch for in 2018. These megatrends, sharing common drivers, have the power to transform and disrupt entire categories.

rapidly changing global environment

In a rapidly changing global environment, megatrend analysis is critical for companies seeking to drive sustainable growth and remain relevant as the competition increases and new ideas disrupt entire industries.

This report applies Euromonitor’s company-wide Megatrends Framework to packaged food, and in doing so, carves out the subtrends within each megatrend which it is believed will have the biggest impact on the global food industry in 2018.

Of these eight megatrends, the one with the biggest relevance for and impact on foods is Healthy Living.


Euromonitor’s Megatrends Framework
The M egatrends Hierarchy in Foods
Categories to Watch for Innovation
Healthy Living: Back to Nature, No to Sugar
Healthy Living: Naturally Functional
Premiumisation : Redefining Indulgence
Ethical Living: Plant-based and Origin Foods
Experience More: From B uying to Creating
Shopping Reinvented: Alternative Business Models
Shifting Market Frontiers: Global Exoticism
Middle Class Retreat: Affordable Quality
Connected Consumers: Food Technology
Bringing it all Together: Disruptive Brands


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