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Strategy Briefing
A Global Update on OTC Switches
Aug 2010
US$1,325
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The environment for OTC switches is changing dramatically as the synergy forces of public health systems, regulatory agencies, the pharmaceutical industry, the health workforce, and consumers continue to evolve together to improve health around the world. Euromonitor International takes a look at current developments in OTC switching activities, and their implications on the future of consumer health.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Objectives and Parameters
Key Insights
Current Issues Around OTC Switches
The Pressing Issues Surrounding OTC Switching Activity
Review of the Main Aspects of an OTC Switch
List of Attractive Reasons for OTC Switches
Trouble Areas for OTC Switches
Dilemma: Finding the Right Balance of Risk vs. Benefit
The Strategy Game in OTC Switches
Trends in the Regulatory Environment
Pharmacovigilance, Reimbursement and Authorisation
Country Switch Updates and Classifications
Regional Activity and Issues with Dietary Supplements
Advertising to the Consumer in a Digital Era
The Predicament of Under-the-Counter (UTC) Sales (1)
The Predicament of Under-the-Counter (UTC) Sales (2)
From OTC to BTC Trends
The Role of Pharmacists and BTC trends
OTC to Rx Switch (Reverse Switch) Trends
OTC Switch Update
The Evolution of Relevant OTC Switch Categories
Relevant OTC Switches 2008-2010 (1)
Relevant OTC Switches 2008-2010 (2)
Proton Pump Inhibitors (PPIs) – OTC Switch Update
OTC Obesity – OTC Switch Update
Emergency Contraception – OTC Switch Update
OTC Triptans – OTC Switch Update
The Influence of Generics and Private Label in OTC Switches
Consumers and OTC Switches
Current Consumer Health Issues to Shape OTC Switches
The Effects of OTC Education and Ageing Consumers
OTC Switches by Region
OTC Switch Trends in Western Europe
OTC Switches by Region
OTC Switch Trends in Eastern Europe
OTC Switch Trends in Latin America
OTC Switch Trends in the Middle East and Africa
OTC Switch Trends in Asia Pacific
Case Studies
OTC Product Case Study: Zegerid OTC (Merck & Co)
Regional Switch Case Study: Pantozol Control (Nycomed)
Potential OTC Switch Case Study: Allegra (Sanofi-Aventis)
Country Case Study: United Kingdom
Regional Harmonisation Case Study: Australasia
Consumer Case Study: Acid Reducers in the USA
The Future of OTC Switches
The Influence of the Medical Community in Future Switches
Health Workers and their Power over Purchasing Decision
Future Health: Obesity Implications for OTC Switches
Prospects of Current Categories
Looking at the Future: Potential OTC Switch Categories
Definitions
Definitions of OTC Categories
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Consumer Health in Uruguay | Oct 2019
- Consumer Health in Uzbekistan | Oct 2019
- Consumer Health in Venezuela | Feb 2019
- Consumer Health in Vietnam | Oct 2019
Complete Catalogue
Strategy Reports
- Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus | Aug 2020
- Improving Consumer Health Prospects and Market Implications | Mar 2018
- Size Matters: The Global Fight Against Obesity | Dec 2017
- Update on Our Top 10 Global Consumer Trends for 2017: Wellness as Status Symbol | Nov 2017
- Young Men’s Attitudes Towards Health, Fitness and Wellbeing: Global Survey Strategic Analysis | Jul 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Owning Health: The Move Towards Self-care and Implications for Marketers | Jul 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Country Reports
- Consumer Health in Algeria | Oct 2019
- Consumer Health in Angola | Oct 2019
- Consumer Health in Argentina | Oct 2019
- Consumer Health in Australia | Oct 2019
- Consumer Health in Austria | Oct 2019
- Consumer Health in Azerbaijan | Oct 2019
- Consumer Health in Bangladesh | Oct 2019
- Consumer Health in Belarus | Sep 2019
- Consumer Health in Belgium | Oct 2019
- Consumer Health in Bolivia | Sep 2019
- Consumer Health in Bosnia and Herzegovina | Sep 2019
- Consumer Health in Bosnia-Herzegovina | Feb 2019
- Consumer Health in Brazil | Oct 2019
- Consumer Health in Bulgaria | Oct 2019
- Consumer Health in Cambodia | Oct 2019
- Consumer Health in Cameroon | Oct 2019
- Consumer Health in Canada | Oct 2019
- Consumer Health in Chile | Oct 2019
- Consumer Health in China | Oct 2019
- Consumer Health in Colombia | Oct 2019
- Consumer Health in Costa Rica | Oct 2019
- Consumer Health in Côte d'Ivoire | Oct 2019
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- Consumer Health in Dominican Republic | Oct 2019
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- Consumer Health in Egypt | Oct 2019
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- Consumer Health in Ethiopia | Oct 2019
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- Consumer Health in France | Oct 2019
- Consumer Health in Georgia | Oct 2019
- Consumer Health in Germany | Oct 2019
- Consumer Health in Ghana | Oct 2019
- Consumer Health in Greece | Oct 2019
- Consumer Health in Guatemala | Oct 2019
- Consumer Health in Honduras | Sep 2019
- Consumer Health in Hong Kong, China | Nov 2019
- Consumer Health in Hungary | Oct 2019
- Consumer Health in India | Oct 2019
- Consumer Health in Indonesia | Oct 2019
- Consumer Health in Iraq | Oct 2019
- Consumer Health in Ireland | Oct 2019
- Consumer Health in Israel | Oct 2019
- Consumer Health in Italy | Oct 2019
- Consumer Health in Japan | Oct 2019
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- Consumer Health in Kazakhstan | Oct 2019
- Consumer Health in Kenya | Oct 2019
- Consumer Health in Kuwait | Oct 2019
- Consumer Health in Laos | Oct 2019
- Consumer Health in Latvia | Sep 2019
- Consumer Health in Lebanon | Oct 2019
- Consumer Health in Lithuania | Oct 2019
- Consumer Health in Macedonia | Feb 2019
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- Consumer Health in Oman | Oct 2019
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- Consumer Health in Paraguay | Sep 2019
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