Strategy Briefing

A New Dawn for Sun Care: Key Prospects and Challenges

42 pages, Aug 2015

US$1,325

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Sun care continued to slow down in 2014 as Western Europe declined while North America remained stagnant. The addition of sun protection benefits to skin care and colour cosmetics products has been key to this. However, further penetration into new markets will help sun care sales to reach US$11.3 billion in 2019. In terms of top markets Brazil and China still lead growth but the Middle East and Africa and Southern Europe remain key for sun protection players.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Sun care remains 2% of global beauty

Sun care, which reached sales of US$9.8 billion in 2014, remains one of BPC’s smallest categories accounting for just 2% of total BPC value. While value growth will continue to slow down by 2019, consumption growth will keep rising due to consumers trading down to cheaper options (such as private label) and retailers’ strong promotional offers.

50% of sun care remains in the hands of just four markets

Over half of sun care’s value sales is in the hands of four markets -Brazil, the US, China and South Korea. This creates a challenge for sun care brands as Brazil and China are expected to slow down, the US is expected to decline and South Korea will remain static over 2014-2019.

Category crossover hinders sun protection growth prospects

The rise of BB/CC creams as well as sun protection added as a key feature in facial moisturisers, anti-agers and make-up has pushed sun protection offerings to an occasion-specific product rather than a daily necessity. The blurring of the lines between skin care, colour cosmetics and sun care creates greater value products for consumers.

Southern Europe, MEA and Asia remain key opportunity zones

Despite going through economic and political turmoil, Southern Europe with the exception of Italy managed to return to growth in 2014, where it is expected to remain to 2019. In addition, MEA and Asia Pacific remain relatively less penetrated by sun care. Consumers’ desire for fairer skin in both regions creates opportunities for sun care especially for international brands with strong recognition.

Segmentation -a key innovation strategy

Segmenting new product offering by gender, age and/or ethnicity creates an opportunity for sun care players to diversify their portfolios and to add value by customising innovation to certain consumer groups. Segmentation by occasion is also rising, egbeach vs sport vs skiing. Taking inspiration from skin care and adding further breakdown by skin types, sensitivity, etccan also lead to higher perceived value products.

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Introduction

Scope

Key findings

The state of the sun care industry

Sun care remains dynamic despite global slowdown

Emerging markets surge ahead to dominate sun care

Premium sun care remains niche

Parapharmacies /drugstores benefit the most in sun care

Sun protection continues to dominate over other categories

Sun care’s key challenges

Sun care’s key challenges hold back growth

Regulation: Sun care brands face tougher rules

Regulation: Desire for higher SPF impacts innovation

Regulation: Can banning the use of sun beds boost self-tanning?

Cross-category convergence hinders sun care growth

Skin care benefits remain a high priority for consumers

Facial skin care prevails in consumption over sun care

Cross-category movements to continue to impact sun protection

Affordability of sun care remains a challenge in developing markets

Private label continues to push prices down

How will consumption fare versus price?

Value-driven purchases across the board with some exceptions

Identifying Growth opportunities

Four markets hold half of sun care’s future sales

Brazil’s slow down to impact global market

US’s continuous decline hinders sun care’s global growth prospects

China is the future in sun care but South Korea remains the present

Thailand, India and Taiwan emerge as key next prospects

South Africa, UAE and Saudi Arabia have strong potential

Mature markets to continue to contract in value…

…but consumption remains healthy

Innovation key to sustaining growth

Convenience can help reduce need for promotions

Sun protection usage remains low to non-existent among males

Segmentation by consumer creates new opportunities

Southern Europe remains key despite economic woes

Consumer travel in Southern Europe creates further opportunity

Summary 1 recommendations

Key present and future geographic opportunities

Sun care’s key opportunity space in 2014 and beyond

Report Definitions

Definitions

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Strategy Briefing

A New Dawn for Sun Care: Key Prospects and Challenges

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About This Report

New Report Guarantee

Overview

Why buy this report?

Sun care remains 2% of global beauty

50% of sun care remains in the hands of just four markets

Category crossover hinders sun protection growth prospects

Southern Europe, MEA and Asia remain key opportunity zones

Segmentation -a key innovation strategy

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

The state of the sun care industry

Sun care remains dynamic despite global slowdown

Emerging markets surge ahead to dominate sun care

Premium sun care remains niche

Parapharmacies /drugstores benefit the most in sun care

Sun protection continues to dominate over other categories

Sun care’s key challenges

Sun care’s key challenges hold back growth

Regulation: Sun care brands face tougher rules

Regulation: Desire for higher SPF impacts innovation

Regulation: Can banning the use of sun beds boost self-tanning?

Cross-category convergence hinders sun care growth

Skin care benefits remain a high priority for consumers

Facial skin care prevails in consumption over sun care

Cross-category movements to continue to impact sun protection

Affordability of sun care remains a challenge in developing markets

Private label continues to push prices down

How will consumption fare versus price?

Value-driven purchases across the board with some exceptions

Identifying Growth opportunities

Four markets hold half of sun care’s future sales

Brazil’s slow down to impact global market

US’s continuous decline hinders sun care’s global growth prospects

China is the future in sun care but South Korea remains the present

Thailand, India and Taiwan emerge as key next prospects

South Africa, UAE and Saudi Arabia have strong potential

Mature markets to continue to contract in value…

…but consumption remains healthy

Innovation key to sustaining growth

Convenience can help reduce need for promotions

Sun protection usage remains low to non-existent among males

Segmentation by consumer creates new opportunities

Southern Europe remains key despite economic woes

Consumer travel in Southern Europe creates further opportunity

Summary 1 recommendations

Key present and future geographic opportunities

Sun care’s key opportunity space in 2014 and beyond

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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