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Strategy Briefing

A New Era of Growth and Competition: Global Consumer Foodservice in 2015 and Beyond

Aug 2015

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Global consumer foodservice in 2015 can be characterised by strong growth at the global level, with significant competitive challenges in major markets. Operators struggled with changing consumer preferences, macroeconomic pressures, and the constant threat of new and mounting competition, particularly from local operators. Nonetheless, 2015 was also a year of new opportunities - new long-term growth markets, new growth categories, and new demand drivers in key markets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Steady growth, with local turbulence

Global growth at the highest level is steady, showing an improvement over previous years. However, these figures camouflage very real challenges facing operators in nearly every major market, from the fast-casual shift in the US to the rise of powerful local competitors—and demand for local cuisine—in key emerging markets.

Long-term prospects have shifted

Global growth prospects have changed along with competitive conditions. China offers very real opportunities, but they are strongest in local cuisines rather than in formerly dominant growth categories like chicken and burger fast food. Operators are now re-evaluating their long-term strategies, focusing on a broader range of long-term targets in Latin America, Asia Pacific, and the Middle Eastern Gulf States.

High value is paramount

One strategy that has become somewhat universal across regional barriers is the need to offer high-value in every category and at every price-point. The pursuit of value is now a key demand driver in emerging and developed markets alike, as consumers limited by price-sensitivity, macroeconomic pressures, or low disposable incomes seek to make the most of each of their dining purchases.

Local cuisine is up next in chains

Demand is growing for chained versions of local cuisines, creating powerful long-term opportunities in some of the most important markets. This has created a challenge for leading multinational operators which have built their positioning on international appeal.

Online, mobile, delivery for all

Global consumers are also universally looking for more convenience and more simplicity when it comes to dining out. Online ordering, mobile payments, and delivery service are coming to play integral roles in the dining experience, a trend that will only accelerate.

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Introduction

Scope

Key insights in 2015 consumer foodservice

Global Performance

Global growth gains momentum through 2015

Value growth strengthens but still lags behind outlets and traffic

Asia Pacific leads in size, while Latin America dominates growth

The balance of growth shifts even further toward emerging markets

Category growth highlights quick and affordable – in most markets

Growth by location shows favour for non-traditional outlets

Demand for delivery service is increasing exponentially

Consumer preferences have become surprisingly universal

Key takeaways for current strategy

The Way Forward

Long-term growth will be steady, with no booming recovery

Growth opportunities are still a regional game

Transactions per capita offer a clear view of untapped demand

Growth continues in quick and casual, but full-service is on the rise

Growth opportunities by size highlight a challenge for multinationals

While opportunities by rate show strength in modern formats

Retail and travel locations will continue to claim share

Online, mobile and delivery demand will affect the entire industry

Key takeaways for long-term growth

Competitive environment

The independent segment outperforms chains in two key regions

But growth by category highlights room to grow in fast food

Moderate growth for leading chains, with one exception

The fastest growth chains are in Asia Pacific

Performance of top chains continues to stall

More flexible brands have found a way through the storm

Key competitive takeaways

Regional Highlights

Major Asian markets will offer steady but moderate growth

Category-level opportunities highlight a region-wide shift

China in 2015: What is the way forward for chains?

Latin America demand surges ahead, offering diverse opportunities

Yet again, growth favours value-focused concepts and formats

Local concepts, local cuisines are the next chained frontier

North America growth will be surprisingly steady

Led by surging demand for fast-casual dining

Middle East and Africa growth is all about the Middle East – for now

GCC markets are the ideal “emerging developed” growth targets

Key regional takeaways

Case Studies

Six brands illustrating global trends and challenges

Xiabu Xiabu finds chained full-service success in China

Shake Shack sets its sights on global “fresh casual” burger demand

Engezni and PostMates: Two markets, two solutions

Sukiya combines high value and Asian fast food in Latin America

Ediya Espresso demonstrates room to grow in South Korea

Five growth opportunities for the next five years

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

A New Era of Growth and Competition: Global Consumer Foodservice in 2015 and Beyond

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Steady growth, with local turbulence

Long-term prospects have shifted

High value is paramount

Local cuisine is up next in chains

Online, mobile, delivery for all

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key insights in 2015 consumer foodservice

Global Performance

Global growth gains momentum through 2015

Value growth strengthens but still lags behind outlets and traffic

Asia Pacific leads in size, while Latin America dominates growth

The balance of growth shifts even further toward emerging markets

Category growth highlights quick and affordable – in most markets

Growth by location shows favour for non-traditional outlets

Demand for delivery service is increasing exponentially

Consumer preferences have become surprisingly universal

Key takeaways for current strategy

The Way Forward

Long-term growth will be steady, with no booming recovery

Growth opportunities are still a regional game

Transactions per capita offer a clear view of untapped demand

Growth continues in quick and casual, but full-service is on the rise

Growth opportunities by size highlight a challenge for multinationals

While opportunities by rate show strength in modern formats

Retail and travel locations will continue to claim share

Online, mobile and delivery demand will affect the entire industry

Key takeaways for long-term growth

Competitive environment

The independent segment outperforms chains in two key regions

But growth by category highlights room to grow in fast food

Moderate growth for leading chains, with one exception

The fastest growth chains are in Asia Pacific

Performance of top chains continues to stall

More flexible brands have found a way through the storm

Key competitive takeaways

Regional Highlights

Major Asian markets will offer steady but moderate growth

Category-level opportunities highlight a region-wide shift

China in 2015: What is the way forward for chains?

Latin America demand surges ahead, offering diverse opportunities

Yet again, growth favours value-focused concepts and formats

Local concepts, local cuisines are the next chained frontier

North America growth will be surprisingly steady

Led by surging demand for fast-casual dining

Middle East and Africa growth is all about the Middle East – for now

GCC markets are the ideal “emerging developed” growth targets

Key regional takeaways

Case Studies

Six brands illustrating global trends and challenges

Xiabu Xiabu finds chained full-service success in China

Shake Shack sets its sights on global “fresh casual” burger demand

Engezni and PostMates: Two markets, two solutions

Sukiya combines high value and Asian fast food in Latin America

Ediya Espresso demonstrates room to grow in South Korea

Five growth opportunities for the next five years

Why buy this report?

Want to find out more about this report?

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