The increasing awareness about the health and challenges of the planet has been translated into accelerated actions and investments by companies and governments. Companies competing in fmcg have an opportunity to leverage their plant-based portfolio under the banner of sustainability. However, education, transparency and a clear value proposition remain critical to enhance consumers’ perceived value, whilst adequately explaining the safety and efficacy of their plant-based products.
This report comes in PPT.
Rising awareness about health and the environmental challenges facing the planet have led to accelerated action and investments by companies and governments. Fmcg companies have an opportunity to leverage their plant-based portfolio under the banner of sustainability. However, education, transparency and a clear value proposition will be crucial to enhance consumer perceptions, whilst adequately explaining the efficacy of their plant-based products.
Sustainability concerns have resulted in an increase in consumption of plant-based food in Asia Pacific, with both global and local companies developing and launching products with plant-based claims. Consumer motivation behind the growth of plant-based food is strongly linked to health consciousness; increasing per capita income has also encouraged the growth of plant-based food.
Affordability and efficacy concerns challenge the adoption and penetration of plant-based home care products. As value for money is of prime importance to consumers in Asia Pacific, communicating the value proposition of plant-based offerings, while maintaining an adequate sustainability premium, can help drive adoption. From an industry standpoint, as sustainability remains mission-critical, adopting a plant-based approach can be a step towards developing a more sustainable product portfolio.
Plant-based products are widely available in beauty and personal care, with consumers’ adoption largely driven by health concerns and the perception that natural is best. However, growing concerns about sustainability and the health of the planet are offering an opportunity for businesses to further increase their value proposition around plant-based beauty, as these products are intrinsically less polluting and safer than those using harsh chemicals.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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