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Strategy Briefing
A Snapshot of Our Newest Market: Consumer Appliances in Nigeria
14 pages, Jan 2018
US$1,325Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Euromonitor International’s Consumer Appliances research coverage is now extended to include Nigeria. As the largest economy in Sub-Saharan Africa, Nigeria is undoubtedly a market to take note of. This spotlight report provides a quick introduction to our latest research findings on consumer appliances trends in the market, highlighting key categories and challenges to growth.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Nigeria is the region’s fastest growing market
In 2017, Nigeria’s consumer appliances industry witnessed the fastest percentage volume growth in the Middle East and Africa. Growth is, however, from a low volume base and follows a substantial drop in 2016. The country currently contributes just 5% of the region’s total volume sales.
Household access to facilities is limited and constrains industry growth
Compared to other markets in the region, Nigerian households have relatively limited access to electricity and water supply. This renders ownership of key major appliances, such as automatic washing machines, which require continuous electrical and water supply, pointless for some consumers. Access to electricity is further impeded by the country’s unstable power supply, which experiences frequent blackouts.
Market set to rebound from 2016 economic recession
Due to falling global oil prices, Nigeria witnessed its first economic recession in over two decades in 2016. This also impacted value and volume sales of consumer appliances, which declined over 2015-2016. The industry and economy rebounded in 2017, but the country is set to witness an expansion of its BOP in the long run and this may impact discretionary spending on white goods.
Access to domestic help and second-hand or informal purchases also impacts the industry, but low uptake of appliances presents opportunities for future growth
Most categories of major and small appliances have generally low penetration rates. Access to affordable domestic help is one contributing factor, as consumers rely on these services rather than appliances for cooking and cleaning tasks. Moreover, consumers continue to purchase goods either second-hand or from an informal market of illegally imported (untaxed) cheap products or “fake brands”, skewing the official count of new and replacement appliance sales. Nonetheless, the low penetration rates signify that the industry has room for growth.
Want to find out more about this report?
Request more informationTable of Contents
A Snapshot of our Newest Market: Consumer Appliances in Nigeria
A note on scope
Key findings
Nigeria in context: robust GDP but less than ideal business environment
Consumer appliances in context: where does Nigeria stand within MEA?
Recovery in sight for the economy and consumer appliances in 2017
Major appliances adoption has challenges but also high growth potential
LG Corp innovates to suit distinct local environment
Split air conditioners lead unit sales of small appliances
Personal care trends are led by the pursuit of natural hair
Implementation of energy efficiency standards is underway
Haier makes inroads through affordable, high quality products
Distribution trends: Online shopping gains gradual acceptance
Thrill of the deal: Black Friday offers proliferate both online and offline
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Nov 2017
- Consumer Appliances in Australia | Dec 2017
- Consumer Appliances in Austria | Dec 2017
- Consumer Appliances in Brazil | Dec 2017
- Consumer Appliances in Canada | Dec 2017
- Consumer Appliances in Chile | Dec 2017
- Consumer Appliances in China | Dec 2018
- Consumer Appliances in Colombia | Dec 2017
- Consumer Appliances in Denmark | Dec 2017
- Consumer Appliances in Egypt | Dec 2017
- Consumer Appliances in France | Dec 2017
- Consumer Appliances in Germany | Dec 2017
- Consumer Appliances in Greece | Dec 2017
- Consumer Appliances in Hong Kong, China | Dec 2017
- Consumer Appliances in Hungary | Dec 2017
- Consumer Appliances in India | Dec 2017
- Consumer Appliances in Indonesia | Dec 2017
- Consumer Appliances in Israel | Dec 2017
- Consumer Appliances in Italy | Dec 2017
- Consumer Appliances in Japan | Mar 2018
- Consumer Appliances in Malaysia | Dec 2017
- Consumer Appliances in Mexico | Dec 2017
- Consumer Appliances in Morocco | Dec 2017
- Consumer Appliances in Nigeria | Dec 2017
- Consumer Appliances in Norway | Dec 2017
- Consumer Appliances in Poland | Dec 2017
- Consumer Appliances in Portugal | Dec 2017
- Consumer Appliances in Romania | Dec 2017
- Consumer Appliances in Russia | Dec 2017
- Consumer Appliances in Saudi Arabia | Dec 2017
- Consumer Appliances in Singapore | Dec 2017
- Consumer Appliances in South Africa | Dec 2017
- Consumer Appliances in South Korea | Dec 2017
- Consumer Appliances in Spain | Dec 2017
- Consumer Appliances in Sweden | Dec 2017
- Consumer Appliances in Taiwan | Dec 2017
- Consumer Appliances in Thailand | Dec 2017
- Consumer Appliances in the Czech Republic | Dec 2017
- Consumer Appliances in the Netherlands | Dec 2017
- Consumer Appliances in the Philippines | Dec 2017
- Consumer Appliances in the United Arab Emirates | Dec 2017
- Consumer Appliances in the United Kingdom | Dec 2017
- Consumer Appliances in the US | Dec 2017
- Consumer Appliances in Turkey | Dec 2017
- Consumer Appliances in Ukraine | Dec 2017
- Consumer Appliances in Venezuela | Dec 2017
- Consumer Appliances in Vietnam | Dec 2017
Complete Catalogue
Strategy Reports
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Consumer Appliances in Argentina | Nov 2017
- Consumer Appliances in Australia | Dec 2017
- Consumer Appliances in Austria | Dec 2017
- Consumer Appliances in Brazil | Dec 2017
- Consumer Appliances in Canada | Dec 2017
- Consumer Appliances in Chile | Dec 2017
- Consumer Appliances in China | Dec 2018
- Consumer Appliances in Colombia | Dec 2017
- Consumer Appliances in Denmark | Dec 2017
- Consumer Appliances in Egypt | Dec 2017
- Consumer Appliances in France | Dec 2017
- Consumer Appliances in Germany | Dec 2017
- Consumer Appliances in Greece | Dec 2017
- Consumer Appliances in Hong Kong, China | Dec 2017
- Consumer Appliances in Hungary | Dec 2017
- Consumer Appliances in India | Dec 2017
- Consumer Appliances in Indonesia | Dec 2017
- Consumer Appliances in Israel | Dec 2017
- Consumer Appliances in Italy | Dec 2017
- Consumer Appliances in Japan | Mar 2018
- Consumer Appliances in Malaysia | Dec 2017
- Consumer Appliances in Mexico | Dec 2017
- Consumer Appliances in Morocco | Dec 2017
- Consumer Appliances in Nigeria | Dec 2017
- Consumer Appliances in Norway | Dec 2017
- Consumer Appliances in Poland | Dec 2017
- Consumer Appliances in Portugal | Dec 2017
- Consumer Appliances in Romania | Dec 2017
- Consumer Appliances in Russia | Dec 2017
- Consumer Appliances in Saudi Arabia | Dec 2017
- Consumer Appliances in Singapore | Dec 2017
- Consumer Appliances in South Africa | Dec 2017
- Consumer Appliances in South Korea | Dec 2017
- Consumer Appliances in Spain | Dec 2017
- Consumer Appliances in Sweden | Dec 2017
- Consumer Appliances in Taiwan | Dec 2017
- Consumer Appliances in Thailand | Dec 2017
- Consumer Appliances in the Czech Republic | Dec 2017
- Consumer Appliances in the Netherlands | Dec 2017
- Consumer Appliances in the Philippines | Dec 2017
- Consumer Appliances in the United Arab Emirates | Dec 2017
- Consumer Appliances in the United Kingdom | Dec 2017
- Consumer Appliances in the US | Dec 2017
- Consumer Appliances in Turkey | Dec 2017
- Consumer Appliances in Ukraine | Dec 2017
- Consumer Appliances in Venezuela | Dec 2017
- Consumer Appliances in Vietnam | Dec 2017