Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

A Two-Track Juice Market : Opportunities in Flavourful , Functional and Healthful Juices

53 pages, Sep 2014

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The global juice industry is facing a two-track growth story, as Asian demand for flavourful and functional juice drinks offsets declining volumes of 100% juice in many developed markets. Flavour and function-driven innovation in low juice content beverages – as well as premium “superfruit” 100% juices – will sustain growth in the category.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The two-track global juice market

While global juice growth was strong over the review period, we have entered an era of two-track global growth, in which developing markets are succeeding with low-juice content juice and developed markets struggle to stimulate growth in traditionally popular juice categories, such as 100% juice.

Flavour first and fortified juice drinks

The biggest geographic growth story is Asia, where flavour-rich juice drinks (with low-juice content) have grown by leaps and bounds over the past decade, and are now on a par with the major carbonates brands in terms of brand impact and growth potential. While juice is declining in North America and Europe, fruit flavour and texture remain growth drivers in the developing world.

Healthier, affordable nectars

Globally, parents are seeking affordable but healthier options for children’s juice. In Latin America, there has been strong growth in the shelf-stable nectars category, as a healthier, more natural alternative to artificial fortified concentrates and unaffordable 100% juices.

Going premium in 100% juice

Despite continuing declines in overall volume terms, there remains niche growth potential in local superfruit and ultra-premium 100% juices that satisfy the lifestyle requirements of affluent consumers. Speciality brands have bucked the mainstream decline in the segment with high quality ingredients, superior processing techniques, and vegetable and herbal ingredients.

Future prospects determined by high sugar and calorie solution

While reduced sugar, alternatively sweetened juices will have a place in the future product mix, the industry will need more and better answers to address consumer concerns over high sugar and calorie levels in juices. Solutions that emphasise lower sugar fruits, vegetables and herbal ingredients or even smaller portions should benefit.

Consumers will continue to seek fresh and natural juice drinks, with affluent consumers prepared to pay a considerable premium for juices that meet their lifestyle needs.

Re-imagining children’s drinks

In emerging markets, where juice volume growth prospects are strongest, there is a need for brands to focus on segmentation. More attention must be paid to crafting brands that appeal to children, as well as parents. Multiserve nectars in Latin America have been f the most successful in conveying fresh but affordable health to parents.

In developed markets, the days of many traditional children’s juice drinks are numbered, with juice boxes and pouches unable to meet the expectations of parents in terms of sugar content and natural ingredients. Innovation is required to keep juice relevant as a children’s beverage.

Keeping pace with consumers

Juice drinks have experienced surging demand in China, driven by a flavour-first approach, with flavour innovations and a marketing approach that resembles the engagement strategies of major carbonates brands in other regions.

Keeping brands fresh and relevant with consumers will be a challenge in this fast-paced environment, with domestic players taking share. Recent growth has demonstrated the importance of functional elements to drive sales in Asian juice drinks. Juice products that promote wellness, alleviate specific ailments or promote greater energy could be significant winners over the forecast period.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Global Overview

Global juice approaches US$150 billion in market value

Still the world’s third largest beverage

Juice category volume share in 2013

Emerging markets account for all volume growth

Different types of juice drive regional growth

High juice prices constrain opportunity in North America

Global overview in summary

Category in Context

Juice versus other soft drinks: Defending its place at the table

The price ladder of concentrates and juice

Juice consumption preferences vary widely in opportunity markets

Juice: The “natural” ingredient in developed market NPD?

Juice in the wider context of the global soft drinks industry

Category Review

Juice drinks and fruit-flavoured drinks: Value, flavour and texture

China the centre of the universe for juice drinks

The dominance of Minute Maid Pulpy

Mango flavours, juice drinks, and large-scale branding reign in India

The shorter product life cycle in Asian juice

Commonalities in Asia: Versatile, flavourful juice drinks

Nectars: The next step on the value chain?

The middle ground of nectars for Latin American parents

100% juice: Developed markets drag down global growth

Gulf states are the biggest growth opportunity in 100% juice

High value juices and “juicing” could drive value in North America

Smaller, single-serve packaging gains ground globally

Rigid plastic packaging volumes surge ahead

Unpackaged juices still vital in emerging markets

Juice bar cultures of Brazil, Egypt, etc a potential inspiration

Retail distribution evolves; on-trade slow to recover

Channel mix varies in opportunity markets for juice

Category review: Points in summary

Company and Brand Review

Company overview

Select global high growth brands

The demand for innovation in Asian superfruits

Are international brands losing ground in China?

Europe remains the global leader in private label juice

Private label leads in Western Europe

Small, ultra-premium innovation in “lifestyle” juice

Corporate strategy in summary

Category Prospects

Where juice will be in 2018: Forecast prospects for the category

Keeping the opportunities strong in developing market juices

Niche growth opportunities in premium developed market juices

Three ongoing challenges for the industry

Definitions

Definitions (continued…)

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

A Two-Track Juice Market : Opportunities in Flavourful , Functional and Healthful Juices

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The two-track global juice market

Flavour first and fortified juice drinks

Healthier, affordable nectars

Going premium in 100% juice

Future prospects determined by high sugar and calorie solution

Re-imagining children’s drinks

Keeping pace with consumers

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Overview

Global juice approaches US$150 billion in market value

Still the world’s third largest beverage

Juice category volume share in 2013

Emerging markets account for all volume growth

Different types of juice drive regional growth

High juice prices constrain opportunity in North America

Global overview in summary

Category in Context

Juice versus other soft drinks: Defending its place at the table

The price ladder of concentrates and juice

Juice consumption preferences vary widely in opportunity markets

Juice: The “natural” ingredient in developed market NPD?

Juice in the wider context of the global soft drinks industry

Category Review

Juice drinks and fruit-flavoured drinks: Value, flavour and texture

China the centre of the universe for juice drinks

The dominance of Minute Maid Pulpy

Mango flavours, juice drinks, and large-scale branding reign in India

The shorter product life cycle in Asian juice

Commonalities in Asia: Versatile, flavourful juice drinks

Nectars: The next step on the value chain?

The middle ground of nectars for Latin American parents

100% juice: Developed markets drag down global growth

Gulf states are the biggest growth opportunity in 100% juice

High value juices and “juicing” could drive value in North America

Smaller, single-serve packaging gains ground globally

Rigid plastic packaging volumes surge ahead

Unpackaged juices still vital in emerging markets

Juice bar cultures of Brazil, Egypt, etc a potential inspiration

Retail distribution evolves; on-trade slow to recover

Channel mix varies in opportunity markets for juice

Category review: Points in summary

Company and Brand Review

Company overview

Select global high growth brands

The demand for innovation in Asian superfruits

Are international brands losing ground in China?

Europe remains the global leader in private label juice

Private label leads in Western Europe

Small, ultra-premium innovation in “lifestyle” juice

Corporate strategy in summary

Category Prospects

Where juice will be in 2018: Forecast prospects for the category

Keeping the opportunities strong in developing market juices

Niche growth opportunities in premium developed market juices

Three ongoing challenges for the industry

Definitions

Definitions

Definitions (continued…)

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue