Abbott Laboratories Inc in Packaged Food

Company Profile

About This Report

Feb 2016

Abbott’s packaged food activities are mostly focused on baby food. The company is strongest in the US and China, but also has a significant reach in other markets in Asia Pacific. Facing more challenges in China, it may opt to focus on other key emerging markets, notably Indonesia and Vietnam. In the US, the company will seek to boost its non-GMO milk formula offer. Beyond baby food, it could benefit from the growing demand for healthy snacks in the US through its presence in energy bars

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Abbott Laboratories Inc in Packaged Food

Euromonitor International's report on Abbott Laboratories Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Baby food market and the global economy.

Company and market share data provide a detailed look at the financial position of Abbott Laboratories Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Abbott Laboratories Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Abbott Laboratories Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Baby food research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
2015 results: Solid profit gains despite modest sales growth

Strategic evaluation

SWOT: Abbott Laboratories Inc
Key strategic challenges and objectives

Competitive Positioning

Baby food sales in Asia drive growth, but underperforms key rival
Abbott a modest packaged food player, falls behind Mead Johnson

Market Assessment

Growing emerging markets presence but focused on few countries
Core category, baby food, relies strongly on China for future growth

Baby Food

Abbott’s global reach remains skewed towards developed markets
Broad geographic reach covering most large emerging markets
High share in a few emerging markets but low share in key markets
Challenges in China and Hong Kong, focus on premium positioning

Baby F ood

Toddler milk formula key growth driver over standard milk formula
Toddler milk formula the main growth generator in Asian markets
US: Mixed results for Similac; focus on organic and non-GMO

Snack Bars

US: Strong growth for energy bars, but needs focus on innovation

Brand Strategy

Similac resilient against other milk formula brands growing in Asia
Similac’s share eroded but remains among top three global brands

O perations

Sites in China and India to raise standards and meet rising demand


Premium niches in the US and wider global presence beyond China