Accolade Wines Ltd in Wine

Company Profile

About This Report

Oct 2014

Formed as a result of Constellation Brands’s divestment of its UK and Australian operations, Accolade was the world’s eighth largest wine player in 2013. The company inherited a position where it was overly reliant on the low-margin UK and Australian markets, which the new owner is now trying to address. This profile looks at how the new owner is going about how it is doing this and what else it could do.

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Accolade Wines Ltd in Wine

Euromonitor International's report on Accolade Wines Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Accolade Wines Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Accolade Wines Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Accolade Wines Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
Strong focus on still light grape wine
SWOT: Accolade Wines Ltd
Key strategic objectives and challenges

Competitive Positioning

Trying to turn round a struggling portfolio
US millennial focus for top players
Wine market remains heavily fragmented

Market Assessment

Western European volume sales to fall over forecast period
Still light grape wine the main driver

Geographic and Category Opportunities

Gaining value out of the UK
Accolade goes for premiumisation and innovation in the UK
Challenges and opportunities in Australia
Premium push with New Zealand acquisition
US premium domestic
China: Great hope for Australian wine
Looking east in Europe
Well placed in Nordic markets
Building momentum in the Netherlands

Brand Strategy

Need to balance breadth and focus

Operations

Reorganising to facilitate geographic expansion

Recommendations

Focus on integration and debt reduction