Accolade Wines Ltd in Wine

September 2013

Formed as a result of Constellation Brands’ divestment of its European and Australian operations in 2011, Accolade Wines is the world’s sixth largest wine producer. This profile analyses the company’s efforts to adapt its offer to challenging and changing conditions in its core markets and considers its strategies for rapid geographic expansion.

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Overview:

Euromonitor International's report on Accolade Wines Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy. Company and market share data provide a detailed look at the financial position of Accolade Wines Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Accolade Wines Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Accolade Wines Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Key company facts
Strong focus on still light grape wine
SWOT: Accolade Wines Ltd
Key strategic objectives and challenges

Competitive Positioning

North American players lead global market
Market remains fragmented

Market Assessment

Steps towards diversifying geographic profile
Target markets offer key category potential
Opportunities in Accolade’s smaller markets

Category and Geographic Opportunities

Low-alcohol wines hold key to UK growth
RTD expansion fits broader strategy
Strong competition at home
Accolade suffers from lack of brand loyalty in Canada
Aiming at rapid expansion in the US
China driving global growth
Potential for local brand development
Hardys launched in Ukraine
Opportunities in wider region
Well placed in Nordic markets
Building momentum in the Netherlands

Brand Strategy

Broad brand offers undermine margins in wine
Need to balance breadth and focus

Operations

Reorganising to facilitate geographic expansion

Recommendations

Focus on integration and debt reduction
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