AccorHotels Group in Travel

Company Profile

About This Report

Jun 2019

AccorHotels is one of the largest hotel players globally, with a leading portfolio in Europe and strong growth in Asia and the Middle East. The company has been on a buying spree in recent years. Its priorities are to increase its luxury portfolio, as well as diversifying beyond hotel sales in booking, concierge services and other hospitality offerings. AccorHotels is transforming from an owner-operator into a less capital-intense hotel manager model.

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AccorHotels Group in Travel

Euromonitor International's report on AccorHotels Group delivers a detailed strategic analysis of the company's business, examining its performance in the Lodging market and the global economy.

Company and market share data provide a detailed look at the financial position of AccorHotels Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of AccorHotels Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of AccorHotels Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Lodging research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Introduction

Scope
Executive summary

State of Play

Top companies at a glance
AccorHotels : global footprint
Company overview
Growth decomposition
Accor’s new loyalty programme and rebranding
Augmented hospitality strategy

Exposure to Future Growth

Exposure to growth
Projected rankings

Competitive Positioning

R elative performance
Competitor overlap
Key categories and markets
Key brands

Budget Hotels

Top countries by category
Budget hotels sales by region
Ibis rebranding into an experiential brand

Mid-Market Hotels

Top countries by category
Mid-market hotels sales by region
Tribe, a new lifestyle brand

Luxury and Upscale Hotels

Top countries by category
Luxury and upscale hotels sales by region
Accor’s plan to dominate the luxury and upscale hotel segment

Key Findings

Executive summary

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (2)