AccorHotels is one of the largest hotel players globally, with a leading portfolio in Europe and strong growth in Asia and the Middle East. The company has been on a buying spree in recent years. Its priorities are to increase its luxury portfolio, as well as diversifying beyond hotel sales in booking, concierge services and other hospitality offerings. AccorHotels is transforming from an owner-operator into a less capital-intense hotel manager model.
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Euromonitor International's report on AccorHotels Group delivers a detailed strategic analysis of the company's business, examining its performance in the Lodging market and the global economy.
Company and market share data provide a detailed look at the financial position of AccorHotels Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of AccorHotels Group.
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