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Company Profile
Activision Blizzard Inc in Toys and Games
Nov 2015
US$570Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Activision Blizzard Inc is one of the world’s largest and best-known video game publishers with a comprehensive portfolio of console and PC games. With the acquisition of King Digital Entertainment, the company hopes to expand its presence within mobile gaming which is key to securing growth in emerging markets over the forecast period. This report examines the company’s core franchises as well as assets acquired from King Digital and its prospects through 2019.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Activision Blizzard Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.
Company and market share data provide a detailed look at the financial position of Activision Blizzard Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Activision Blizzard Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Activision Blizzard Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Financial position in Q3 FY2015
SWOT: Activision Blizzard Inc
Strategic challenges and objectives
Competitive Positioning
Video Games and Digital Gaming Competitive Landscape
Growing competition in the toys-to-life market
North America remains the most important region
Market Assessment
Free-to-play games slow video games sales growth
Slowdown in consumer electronics spending creates opening
Strong console sales add to a large addressable audience
North America and Western Europe dominate toys-to-life
Geographic and Category Opportunities
Digital gaming needs to take centre stage
Free-to-play remains key in emerging markets
Toys-to-life prospects expected to be limited in the long term
Next generation gaming will necessitate significant investment
Brand Strategy
Activision Blizzard: Major gaming franchises
Operations
Activision Blizzard Studios
Recommendations
Short to medium term focus
Report Definitions
Data parameters and report definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Hasbro In Toys and Games | Nov 2019
- Hasbro Inc in Toys and Games | Nov 2019
- LeapFrog Enterprises Inc in Toys and Games | Dec 2015
- LEGO Group in Toys and Games | Sep 2018
- LEGO in Toys and Games | Sep 2019
- Mattel Inc in Toys and Games | Aug 2020
- Microsoft Corp in Toys and Games | Oct 2015
- Nintendo Co Ltd in Toys and Games | Nov 2019
- Sony Corp in Toys and Games | Aug 2015
- Spin Master Corp in Toys and Games | Nov 2015
- Takara Tomy Co Ltd in Toys and Games | Jan 2015
- Ubisoft Entertainment SA in Toys and Games | Oct 2015