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Strategy Briefing

Addressing Food and Lifestyle: Innovations in Global Pet Care

35 pages, Feb 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In the face of continued economic uncertainty and challenging market forces, companies must innovate carefully to ensure new products will succeed. The pet care industry is increasingly influenced by ‘lifestyle’ with trends in human life frequently crossing over into the world of pets. This report evaluates the opportunity for new products and how new trends might relate to adjacent industries which may, at least at first, seem to have little in common.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Pet care grows alongside packaged food

With many similar players, certainly in pet food, the pet care industry is closely intertwined with packaged food. As such, trends are similar between both, for example, in what relates to natural, organic and “holistic” products.

Safety issues place focus on food origins

Since the 2007 menu recall, an increasing focus has been placed on the origins of pet food, similarly to the packaged food industry. This is manifest most clearly in premium dog and cat food, which display national, regional or local sourcing as a USP.

Varying cooking methods and food textures

In both pet food and treats, companies now offer products with varying cooking methods, similar to trends in human food, and also food textures – akin to the wild, where animals would hunt and kill their prey, helping to provide interest for pets in their diets.

Balanced diets similar to human meals in focus

In 2013, a key feature among new product developments was a growing shift towards balanced diets, providing meat but also incorporating various fruit and vegetables for added health benefits, sometimes with extra ingredients like seaweed or herbs.

Ever more pets included in family meal occasions

Premium pet food is increasingly resembling human meals, with an emphasis on convenience and added value. In particular, some pet foods now resemble ready meals, and others may be conveniently stored in the freezer until needed.

Segmentation in pet treats add value

Pet treats, in both dogs and cats, are the most rapidly growing area in pet food. Companies are adding value by tailoring treats toward family events, like indulgence and festivities, or functional products to aid teeth and bones, as well as making fun shapes.

Pet products move to quality

In pet products, added value materials are being used in litter and functional ingredients in dietary supplements, similarly to functional foods and supplements in humans.

Joint human/ owner lifestyles

Increasingly, pets and humans enjoy joint activities, such as health and fitness pursuits. As technology products gain importance in lifestyles, a raft of e-products are likely in pets.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Objectives of global briefing

Current and future outlook: Global pet care in 2013 and beyond

Pet care remains in line with latest trends in human packaged food

Pet Food

Food sourced with provenance gains importance in mature markets

Preparation: Piquing owner interest by adopting human trends

Texture variations

Provision of a balanced diet: The addition of fruit and vegetables

Obesity: a growing concern

Small mammals hold fast as pets of choice

Pet Treats

The rise of dog and cat treats

Functional treats: Importance of dental health in dogs and cats

Novel sauces: Applied as a top-dressing over regular pet foods

Drinking in pets company

Sharing occasions with indulgence treats: Cocktails and festivities

Pet Products

Matching owners’ lifestyles

Travelling pets: Solutions to promote quality owner/pet time

Indoor pets: Enhancing fitness by encouraging play to build muscle

Obesity: Industry offers high-tech solutions to monitor pet health

Paw health: Foot spa innovations to treat and soften dogs’ paws

Owner-style grooming aids: Concerns over pet appearance

Conclusions

What’s in store for 2018

Other pet products gathering pace in 2018

Holistic outlook: Key areas for future pet care development

Recommendations

Report Definitions

Report terminology

Product category definitions

Retail distribution definitions

Why buy this report?

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Megatrends

Strategy Briefing

Addressing Food and Lifestyle: Innovations in Global Pet Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Pet care grows alongside packaged food

Safety issues place focus on food origins

Varying cooking methods and food textures

Balanced diets similar to human meals in focus

Ever more pets included in family meal occasions

Segmentation in pet treats add value

Pet products move to quality

Joint human/ owner lifestyles

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Objectives of global briefing

Current and future outlook: Global pet care in 2013 and beyond

Pet care remains in line with latest trends in human packaged food

Pet Food

Food sourced with provenance gains importance in mature markets

Preparation: Piquing owner interest by adopting human trends

Texture variations

Provision of a balanced diet: The addition of fruit and vegetables

Obesity: a growing concern

Small mammals hold fast as pets of choice

Pet Treats

The rise of dog and cat treats

Functional treats: Importance of dental health in dogs and cats

Novel sauces: Applied as a top-dressing over regular pet foods

Drinking in pets company

Sharing occasions with indulgence treats: Cocktails and festivities

Pet Products

Matching owners’ lifestyles

Travelling pets: Solutions to promote quality owner/pet time

Indoor pets: Enhancing fitness by encouraging play to build muscle

Obesity: Industry offers high-tech solutions to monitor pet health

Paw health: Foot spa innovations to treat and soften dogs’ paws

Owner-style grooming aids: Concerns over pet appearance

Conclusions

What’s in store for 2018

Other pet products gathering pace in 2018

Holistic outlook: Key areas for future pet care development

Recommendations

Report Definitions

Report terminology

Product category definitions

Retail distribution definitions

Why buy this report?

Want to find out more about this report?

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