The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2017
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In 2016, adult incontinence was adversely affected by the fall in purchasing power. Under this context, many women with incontinence problems replaced adult incontinence products with pantyliners because it is a much cheaper alternative. Even in extreme cases with very low-income consumers, the use of cotton significantly replaced adult incontinence.
The national player Lenterdit SA lead adult incontinence with a retail value share of 26% in 2016. Lenterdit is a company with a long tradition in the manufacturing of adult incontinence, highlighting its brand Nonisec that has an economy positioning.
Argentina has high potential for the development of adult incontinence. Over the forecast period, key advertising campaigns are predicted to try to break the taboo and the stigma surrounding the use of these products so that more people with difficulties are encouraged to purchase them. Moreover, considering that the population aged over 65 years will continue to rise, and from representing a 10% share in 2011 will reach 12% in 2021.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Argentina market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.