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Country Report

Incontinence in

Adult Incontinence in Argentina

21 pages, Mar 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2016, adult incontinence was adversely affected by the fall in purchasing power. Under this context, many women with incontinence problems replaced adult incontinence products with pantyliners because it is a much cheaper alternative. Even in extreme cases with very low-income consumers, the use of cotton significantly replaced adult incontinence.

COMPETITIVE LANDSCAPE

The national player Lenterdit SA lead adult incontinence with a retail value share of 26% in 2016. Lenterdit is a company with a long tradition in the manufacturing of adult incontinence, highlighting its brand Nonisec that has an economy positioning.

PROSPECTS

Argentina has high potential for the development of adult incontinence. Over the forecast period, key advertising campaigns are predicted to try to break the taboo and the stigma surrounding the use of these products so that more people with difficulties are encouraged to purchase them. Moreover, considering that the population aged over 65 years will continue to rise, and from representing a 10% share in 2011 will reach 12% in 2021.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Argentina?
What are the major brands in Argentina?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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