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Country Report

Incontinence in

Adult Incontinence in Austria

26 pages, Apr 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Adult incontinence registered another strong performance in 2016 thanks to continued growth in the number of Austrian adults suffering from incontinence problems and further improvements in the availability of such products via grocery retailers outlets. Retail volume growth was only marginally slower than the corresponding review period CAGR, while current value growth was up slightly on the 5-year average. The successful launches of Always Discreet and Cresta in 2015 continued to attract new consumers into the category in 2016.

COMPETITIVE LANDSCAPE

SCA continued to lead adult incontinence in 2016, accounting for an overall retail value share of 51%. Its Tena brand is synonymous with incontinence products for many consumers, and at the end of the review period it was the only brand available via both health and beauty specialist retailers channels (chemists/pharmacies, Sanitätshäuser etc) and mainstream grocery retailers channels such as supermarkets and hypermarkets. Tena offers the largest product range for women and men, including liners, pads, protective underwear and pants, along with additional related products such as wipes, creams and lotions. However, its retail value share in adult incontinence declined substantially during the review period due to increasing competition, particularly from recent new entrants such as Always Discreet and Cresta.

PROSPECTS

Adult incontinence retail volume sales and value sales at constant 2016 prices are projected to continue growing strongly over the forecast period, albeit at slower rates than during the review period. The fact that a high number of adults in Austria who suffer from some kind of incontinence have never bought actual adult incontinence products means that the category retains significant potential for further expansion. Campaigns by leading brands and institutions such as Medizinische Kontinenzgesellschaft Österreich will continue to help to reduce the stigma associated with this condition, as will the growing availability of secure and convenient adult incontinence products via mainstream grocery and non-grocery retailers outlets.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Austria?
What are the major brands in Austria?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Adult Incontinence in Austria

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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