Executive Summary

Mar 2017

The increasing availability of adult incontinence through different retail channels, including mainly pharmacies and modern grocery retailers, such as supermarkets and hypermarkets, as well as rising consumer awareness about these products led to the further development of adult incontinence in Azerbaijan in 2016. The rising incidence of urological diseases also positively affected sales of adult incontinence over the review period. However, due to reduced disposable incomes, consumers continued buying adult incontinence products by the unit at health specialist retailers, including pharmacies and parapharmacies, rather than switching to packaged items.


Mazarina MMC leads adult incontinence in Azerbaijan with a value share of 79% in 2016. The significant share held by Mazarina MMC is attributed to it offering a wide variety of product types and brands. The company officially distributes the Seni, Ontex, ID, and Helen Harper brands, among others. Its Seni brand dominates with a value share of 62%, with it being distributed through both pharmacies and modern grocery retail channels.


With rising consumer awareness about adult incontinence products and increased product availability, the category is expected to continue growing in Azerbaijan over the forecast period. The appearance of new brands with added value, such as more convenience or lower prices, will provide a boost to sales of adult incontinence products over the forecast period.

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Adult Incontinence in Azerbaijan

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Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Adult Incontinence in Azerbaijan - Company Profiles