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Learn moreMar 2017
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In 2016 adult incontinence remained a small category with its products being unaffordable to many people in Belarus. There are several strong barriers to its development, including the low level of state pensions and the social embarrassment of people suffering from incontinence. The limited information about such products has also contributed to the underdeveloped state of the category.
Torunskie Zaklady Materialow dominates adult incontinence in Belarus with an impressive value share of 80% in 2016. The company manufactures one of the few well-known brands in adult incontinence, Seni.
Over the forecast period, adult incontinence is expected to see a CAGR of 1% in both volume and value terms at constant 2016 prices. This is based on a recovery of demand after a drop in 2015 and 2016. By the end of 2021 the category is expected to reach sales of BYR20 million.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Belarus with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Belarus market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.