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Country Report

Incontinence in

Adult Incontinence in Belgium

19 pages, Apr 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The strong performance of adult incontinence in 2016 was mainly due to the ageing population trend. This demographic factor translated into a larger consumer base and higher volume sales. However, the category also profited from other factors linked to consumer habits and social and product perceptions.

COMPETITIVE LANDSCAPE

The competitive landscape was quite concentrated in 2016. SCA Hygiene Products remained the outright leader with a 65% share of retail value sales, due to its strong position in mass distribution channels like supermarkets. In 2015 and 2016, the company focused its information and promotional campaigns on men’s awareness of incontinence issues. In this vein, it also launched Tena Men Protective Shield.

PROSPECTS

Adult incontinence is well-placed to perform well over the forecast period. The ageing population trend, the relatively low penetration rate of incontinence products (estimated at less than 10% in 2013, while 1-in-4 women suffer from urinary leakage) and the improving economic context are likely to result in positive growth in retail volume and value (at constant 2016 prices) sales.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Belgium?
What are the major brands in Belgium?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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