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Country Report

Incontinence in

Adult Incontinence in Canada

22 pages, Apr 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Adult incontinence continued to gain momentum in 2016 as value sales increased by 10% in current terms and volume sales increased by 8%. This growth was supported by the ageing of Canada’s population and the increasing consumer awareness of adult incontinence products.

COMPETITIVE LANDSCAPE

Kimberly-Clark led sales of adult incontinence products in 2016 with a retail value share of 60%. The company’s leading brand Depend comprised 43% of value sales in the category in 2016, while Poise accounted for 17% of total value sales. The early entry of Kimberly-Clark into adult incontinence has helped to strengthen awareness of the brand among consumers, contributing to its dominant position. Both Depend and Poise have been developing new designs in order to expand the product mix they offer. Depend focuses mainly on moderate/heavy adult incontinence, catering to the need of both men and women, while Poise has a stronger position in light adult incontinence.

PROSPECTS

Adult incontinence is set to continue registering strong growth over the forecast period, with a value CAGR of 9% expected in the category at constant 2016 prices. Canada’s ageing population is set to propel demand for adult incontinence products, fuelling strong growth in the category. The leading tissue and hygiene manufacturers, meanwhile, are expected to shift their focus towards adult incontinence, spurring more innovation and resulting in more intense competition.

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Canada?
What are the major brands in Canada?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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