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Country Report

Incontinence in

Adult Incontinence in Denmark

21 pages, Mar 2017

US$990

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Executive Summary

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TRENDS

Awareness about adult incontinence improved in Denmark in recent years, mainly due to increased media debate and the availability of informative websites such as the one for the leading brand Tena by SCA Hygiene Products. Despite this, many Danes are still uncomfortable talking about the problem and discretion remained the key selling point for many consumers. This is reflected in the availability of ultra-thin and light products for both men and women. Even purchasing the products can be embarrassing for some consumers and players are doing what they can to overcome this obstacle. The Tena website, for example, clearly states that incontinence products purchased on their websites are posted in discreet packaging.

COMPETITIVE LANDSCAPE

SCA Hygiene Products continued to dominate adult incontinence in Denmark, holding an 84% value share in 2016. The success of SCA Hygiene Products is based on the company’s popular brand Tena, which was one of the pioneering products in the category and continues to offer the most comprehensive range of adult incontinence products. Subsequently, it has a high level of brand recognition and loyalty as well as a strong retail distribution network.

PROSPECTS

Adult incontinence in Denmark is expected to see a value CAGR of 3% at constant 2016 prices over the forecast period to reach sales of DKK71 million in 2021. The number of Danes aged 65 and older is expected to increase by 8% over the forecast period accounting for 20% of the total Danish population by 2021. This growth in elderly consumers will result in a natural increase in the demand for incontinence products, while continued development of more discreet products and wider distribution will also help boost value sales.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Denmark?
What are the major brands in Denmark?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION ADULT INCONTINENCE

CATEGORY DATA

Table 1 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 2 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 5 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021

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Megatrends

Country Report

Adult Incontinence in Denmark

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Table of Contents

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION ADULT INCONTINENCE

CATEGORY DATA

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Country Report

Adult Incontinence in Denmark

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

REIMBURSEMENT/PRESCRIPTION ADULT INCONTINENCE

CATEGORY DATA

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