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Learn moreMar 2017
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As consumer awareness of adult incontinence and ageing issues in general continues to grow, there is increased acceptance and use of adult incontinence products in the country. This is true even for those people who are heavily influenced by a strong “machista” culture. While incontinence remained the smallest category in tissue and hygiene as of 2016, shifting consumer behaviours and the erosion of certain cultural barriers bode well for demand and sales growth.
Familia Sancela del Pacífico continued to lead adult incontinence in 2016, with a 40% share of retail value sales. Tena remains the most recognised brand in the country and is widely distributed via modern retail channels.
In Dominican culture, the younger generation generally takes care of ageing parents, grandparents and other relatives. As younger consumers are increasingly aware of product availability and health issues (especially relating to urinary incontinence), demand for adult incontinence products is expected to continue growing over the forecast period. While adult incontinence products are set to maintain momentum through education and exposure, promotional investment is also expected to pick up during the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Dominican Republic market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.