Country Report

Incontinence in

Adult Incontinence in Ecuador

17 pages, Mar 2017

US$990

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Executive Summary

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TRENDS

Adult incontinence products have a strong presence in supermarkets and health and beauty specialist retailers in Ecuador. Traditional grocery retailers have an important presence in mass consumption, in which this category does not feature. Nevertheless, retail volume growth of adult incontinence at 8% was higher in 2016 than that of retail tissue, which recorded 3% growth. The main brands in adult incontinence are Prudential by Zaimella del Ecuador and Tena by Productos Familia Sancela.

COMPETITIVE LANDSCAPE

Zaimella del Ecuador led adult incontinence with a retail value share of 37% in 2016 with its Prudential brand. Productos Familia Sancela followed with a 24% retail value share with its Tena brand, while Plenitud from Kimberly-Clark Ecuador ranked third with a 21% value share. Prudential’s lead was driven by a strong national distribution network through its nappy/diaper distributors, Pañaleras Pototin, providing an opportunity for new distributors to also become strategic partners in adult incontinence.

PROSPECTS

It is expected that adult incontinence sales will continue to grow over the forecast period with a retail value CAGR of 8% at constant 2016 prices to reach USD29 million by 2021.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Ecuador?
What are the major brands in Ecuador?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Adult Incontinence in Ecuador

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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