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Learn moreMar 2017
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Adult incontinence products have a strong presence in supermarkets and health and beauty specialist retailers in Ecuador. Traditional grocery retailers have an important presence in mass consumption, in which this category does not feature. Nevertheless, retail volume growth of adult incontinence at 8% was higher in 2016 than that of retail tissue, which recorded 3% growth. The main brands in adult incontinence are Prudential by Zaimella del Ecuador and Tena by Productos Familia Sancela.
Zaimella del Ecuador led adult incontinence with a retail value share of 37% in 2016 with its Prudential brand. Productos Familia Sancela followed with a 24% retail value share with its Tena brand, while Plenitud from Kimberly-Clark Ecuador ranked third with a 21% value share. Prudential’s lead was driven by a strong national distribution network through its nappy/diaper distributors, Pañaleras Pototin, providing an opportunity for new distributors to also become strategic partners in adult incontinence.
It is expected that adult incontinence sales will continue to grow over the forecast period with a retail value CAGR of 8% at constant 2016 prices to reach USD29 million by 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Ecuador market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.