The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreApr 2017
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Sales growth of incontinence products during 2016 was boosted by a general rise in awareness of incontinence in the country. Consumers became more open about incontinence problems and appreciated improved products that resemble sanitary towels but which offer stronger absorption quality. Moreover, these products are also now widely available, being retailed through modern grocery outlets as well as health and beauty retailers, making them much more widely accessible. However, according to a survey conducted in 2013 in Baltic and Scandinavian countries among men aged over 55, 12% of respondents used toilet tissue for incontinence issues and only 8% used specialised incontinence products, while 76% of respondents who faced incontinence problems did not use any products at all. As such, there is still room for further education and increased awareness.
SCA Hygiene Products retained its dominance in 2016, holding a 72% value share. The company offers the Tena brand, which has a wide-ranging portfolio including various product types suitable for both female and male consumers. The only other notable competitor was Paul Hartmann with its Molimed incontinence brand, which held a 26% value share. Paul Hartmann has a more limited distribution network than SCA Hygiene as its products are primarily solely sold via pharmacies, while the Tena brand by SCA Hygiene is also available via supermarkets and hypermarkets.
In the forecast period, the incontinence category is expected to grow in line with the increased incontinence problems amongst the ageing population, supported by growing awareness of the availability of solutions to such problems. Consumers will increasingly treat incontinence products as one of the necessities of life, like other traditional hygiene products. Educational and advertising campaigns will also help boost sales. Adult incontinence is therefore expected to grow at a CAGR of 3% in value sales at constant 2016 prices and by 2% in volume terms over the forecast period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Estonia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.