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Country Report

Incontinence in

Adult Incontinence in France

22 pages, Apr 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

During 2016, demand for disposable adult incontinence products in France continued to be structurally driven by the ageing of the country’s population as the number of people among the French population aged 65 years old and over rose by 2% over the course of the year. In addition, the advent of several innovative adult incontinence products which are more discreet, comfortable and efficient also contributed to reducing the aversion of consumers to using these products. Finally, successful information campaigns by public and private bodies also contributed to curbing the taboos related to the use of adult incontinence products. Although they are essentially staple items for those that need them, adult incontinence products will remain subject to a 20% rate of VAT until further notice.

COMPETITIVE LANDSCAPE

SCA Hygiene Products maintained its leadership in adult incontinence in 2016 with a 58% value share. The company’s success has been built on the reputation of its well-established brand Tena, which offers a wide range of products in key distribution channels throughout France. The major direct challengers to Tena are private label, Always Discreet by Procter & Gamble and Confiance and Molicare by Paul Hartmann.

PROSPECTS

Adult incontinence is expected to record a volume CAGR of 6% over the forecast period. Within the context of France’s ageing population and the fact that the prevalence of incontinence increases with age, it is perhaps inevitable that demand for adult incontinence products will increase over the forecast period, with product innovation and marketing campaigns which help to normalise incontinence issues likely to encourage additional consumers to purchase adult incontinence products. Meanwhile, value sales of adult incontinence products are set to increase in value at a CAGR of 5% at constant 2016 prices over the forecast period. Increasing levels of competition in a category with a relatively high average unit price are expected to suppress unit price growth.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in France market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in France?
What are the major brands in France?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Adult Incontinence in France

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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